3 UK to Launch App for Calls, Texts Via Wi-Fi

Mobile operator 3 UK has announced a new app called Three inTouch that allows customers to talk and text over a Wi-Fi connection. The app will be available beginning in early August and will be offered free to all contract, SIM and pay-as-you-go customers. Any minutes or texts used are charged against a customer’s existing monthly allowance or prepaid credit. The Wi-Fi usage is not charged against the customer’s data allowance.

This is an interesting service option. The calls and texts and not carried over IP; rather, a Wi-Fi signal conveys the calls and texts to 3 UK’s cellular network, which then completes the connection. Unlike with a VoIP or other OTT service, the charges are made to the user’s existing voice and text allowances. So it appears that the purpose of Three inTouch is not to compete with OTT providers but to ensure connectivity for 3 UK customers, especially if they are in a place where cellular coverage is poor or nonexistent, as long as a Wi-Fi connection is available.

 According to the operator, once the app is installed, the transition from standard service to Wi-Fi-assisted service is intended to be seamless.

Also in the U.K., operator EE has announced trials of a Wi-Fi voice service that is intended to create a “zero-defect” calling experience in the country’s busiest regions and get rid of “whitespots,” or no-service areas. In the U.S., T-Mobile currently has a similar service in which calls can be placed over a Wi-Fi connection and are charged based on monthly plan minutes.

“Using Wi-Fi to fill in low- or no-coverage “whitespots” makes sense in a country like the U.K., where free public Wi-Fi is available in many areas. In other markets, it is an open question whether operators would do better to invest in expanding and strengthening their cellular networks or in promoting the proliferation of Wi-Fi. In truth, while apps such as Three inTouch can offer some advantage to users, they are, in the long run, no substitute for reliable, gap-free mobile networks. “

John Dorfman,

Editor-in-Chief,

The Tarifica Alert

The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues:  http://www.tarifica.com/TarificaAlert.aspx

Concerns Regarding U.K. Public Wi-Fi Security

According to a recent survey, the majority (63 percent) of U.K. consumers would prefer mobile broadband over public Wi-Fi hotspots (26 percent) as a means to go online when out and about. Respondents expressed concern about Wi-Fi security, as well as about the often complicated sign-up forms used by access points. Other public Wi-Fi problems cited include sporadic coverage, performance and price. In the worldwide rush to deploy free public Wi-Fi, discussion of the matter tends to center on the advantages, such as cost savings and convenience for users and consumer data mining for local businesses. However, this survey is a useful antidote to the hype, pointing out that there are also some major disadvantages to the service, security lapses being the most grievous. Especially in a developed, affluent market like that of the U.K., users may determine that cost savings are outweighed by the risk of having one’s data or even identity stolen over the free and easy airwaves. If operators want to succeed with public Wi-Fi, they would be well advised to address security issues aggressively and early on.

The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues:  http://www.tarifica.com/TarificaAlert.aspx

New York City Seeks to Replace Payphones with Free WiFi

New York City’s Department of Information Technology and Telecommunications (DoITT) has issued a request for proposals to build a citywide network of free WiFi hotspots. The public communication points will provide free calls to the emergency number 911 and the city information number 311. The winner will install, operate and maintain up to 10,000 public communication points distributed across the city’s five boroughs. These structures will replace and supplement the roughly 7,300 current public payphone installations. The hotspots must be set up within the next four years and will be funded mainly through digital advertising. The plan is projected to bring in US $17.5 million in guaranteed annual revenue for the City of New York through June 2026.

In terms of usage patterns and functionality, WiFi hotspots are the natural successor to the old-fashioned public phone, so this plan makes sense on that level. What is interesting here, though, is that they will be funded through advertising, unlike payphones, which are funded by direct payment from the user. The City of New York is taking a page from the public WiFi solutions being offered to commercial establishments such as malls and restaurants, which are ad-funded. Of course free access to 911 is a public good. Beyond that, though, it remains to be seen whether the city will allow data sharing to benefit businesses that want to target potential customers based on their usage patterns.

The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes two noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about The Story of The Week :  http://www.tarifica.com/storyoftheweek.aspx