tag:blogger.com,1999:blog-49404086008619706682024-03-13T19:59:08.804-07:00Wireless TodayThe Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.comBlogger962125tag:blogger.com,1999:blog-4940408600861970668.post-32886787277878344462024-02-14T07:44:00.000-08:002024-02-16T12:57:57.909-08:00Unraveling the Future - Forecast 2024<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDSMMPtjiEYN1dftLe9u83juLZo0NoG9rnQYFuaRkstTE5PUzRr9OQcu1xctLPdzKV99LNyPc-0a7w6P3r_KWwzDZtYhzf_SNeM-IaxesHQ59H_69bo3lPpFSwB-tWmRu2X5xcnCSbs_kolS2o2ixy4O2jtLfi4dm7uyQi-nanyM5WEbRsgUD2Z5gS52f6/s940/Untitled%20design%20(13)%20copy%202.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="940" height="477" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDSMMPtjiEYN1dftLe9u83juLZo0NoG9rnQYFuaRkstTE5PUzRr9OQcu1xctLPdzKV99LNyPc-0a7w6P3r_KWwzDZtYhzf_SNeM-IaxesHQ59H_69bo3lPpFSwB-tWmRu2X5xcnCSbs_kolS2o2ixy4O2jtLfi4dm7uyQi-nanyM5WEbRsgUD2Z5gS52f6/w569-h477/Untitled%20design%20(13)%20copy%202.jpg" width="569" /></a></div><br /><div><br /></div><div><br /></div>With a new year upon us, a burning question emerges: what surprises does the dynamic telecom industry hold for 2024? In this month’s edition of Tarifica’s Data Dive, our industry-leading experts share their forecast, based on their years of collective experience and robust data from Tarifica’s Telecom Pricing Intelligence Platform (TPIP).<br /><br />In the coming year, we anticipate seismic shifts in the industry, driven by transformative technologies and shifting consumer behaviors. From the widespread adoption of eSIM technology to the rise of family-centric subscription models, operators will face unprecedented opportunities and challenges.<br /><br /><b><span style="font-size: large;"><br />eSIM: Revolutionizing Competition</span></b><br />One of the most significant trends on the horizon is the proliferation of eSIM technology. First released in 2016, it was primarily used in IoT devices, but the launch of the iPhone XR in 2019 introduced eSIM to the consumer phone market. eSIM has since gained traction in consumer smartphones, unlocking new possibilities for bundles, price competition, and personalized offerings.<br /><br />Apple's groundbreaking move to eSIM-only iPhones in the US (starting with the iPhone 14 and 15), along with their newly minted market dominance, surpassing Samsung for the first time last month, together signify a pivotal moment for eSIM adoption. This sets the stage for eSIM to play a transformative role in the reshaping of competition and consumer choice in 2024.<br /><b><br />Navigating Churn and Competition</b><br />eSIM allows for instant activation and simpler enrollment, which makes switching from one operator to another easier than ever. Even before fully switching, customers may be able to download an eSIM profile with a "test drive" offer to try out a carrier's network, with the trial period defined in terms of days or data volume, or both. Churn in most developed markets is at around 10%, but eSIM could easily push this rate even higher.<br /><br />Additionally, we anticipate increased competition among operators, not only centered around pricing – which remains a key factor in consumer plan selection – but also on the quality of service. Distinguishing between providers offering similar pricing structures will increasingly rely on a blend of these two factors in a price-quality ratio. As this metric will play a pivotal role in analyzing telecom competition moving forward, we have already integrated the capacity to generate this ratio within our Telecom Pricing Intelligence Platform, effectively merging network Quality of Service (QoS) data with pricing information to facilitate more comprehensive comparisons.<br /><b><br /></b><div style="text-align: left;"><b>Unlocking Marketing Niches and Bundling Opportunities</b><br />While family plans have gained popularity in the US, offering devices for multiple users, operators are now exploring more versatile bundling options. These options allow users to add a wider array of eSIM-enabled devices like tablets, laptops, and connected car dongles to their phone plans, and enable multiple devices for one user. In a bid to attract new customers, operators are already providing price discounts on companion device plans, with a separate data allowance, when bundled with a primary smartphone.<br /><br />As telecom pricing plans become less standardized and more diverse, this will introduce more complexity into the analysis of pricing and plan data. In light of increasing variability, a basket-based approach is likely to be the most realistic method for comparing offers. With Tarifica's Telecom Pricing Intelligence Platform (TPIP), we capture all the raw pricing and plan data, which enables clients to construct and adapt baskets to various scenarios, which goes beyond traditional comparisons utilized in the market, such as the OECD.<br /><br />In an era of escalating competition, telecom providers are beginning to embrace the transformative potential of eSIM technology. Leveraging its capabilities for instant activation, versatile bundling options, and enhanced customer experiences, operators are poised to redefine the landscape of competition and consumer choice. Tarifica's Telecom Pricing Intelligence Platform (TPIP) empowers clients to navigate this dynamic shift, facilitating comprehensive analysis and adaptation to the evolving eSIM-driven marketplace.<br /><b><br /><span style="font-size: large;">Bundling Beyond Telecom</span></b><br />While “more-for-more” has been the dominant strategy in telecom plan development, the future of bundling extends beyond shared connectivity. In the coming year, we expect operators to focus more on streaming content and other digital subscription services which are not traditionally part of the telecom ecosystem.<br /><br />It’s reasonable to say that the telecom market has reached maturity—available products are essentially interchangeable (meaning consumers are primarily basing their decision on price), and therefore the only way to continue to grow has been to bundle together ever-more services, enabling operators to continue to increase the total bill. However, there are two indicators pointing to the need for operators to begin thinking outside the box:<br /><br /><b>1. Quad-Play is Nothing New<br /></b>In many European markets, all MNOs now offer the full quad-play bundles (broadband internet, television, telephone and mobile). The challenge in continuing the “more-for-more” strategy is that more services must be added to the package to justify increased prices.</div><div style="text-align: left;"><br /><b>2. Erosion of Core Value Propositions<br /></b>The traditional quad-play bundle is showing cracks, with certain elements struggling to maintain the appeal they commanded a decade ago. While mobile lines and fixed broadband connections are considered to be as essential as ever, the other two elements, landlines and television, are seeing their value in the marketplace decline.</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><b>Digital Services Will Reshape Bundles</b></div><div style="text-align: left;">Many operators have already turned to developing partnerships with popular video streaming providers such as Netflix, Hulu and Disney+, and/or integrating streaming services dedicated to music, sports, or news into their packages. This trend is already well underway, driven by shifting consumer preferences toward on-demand content streaming, and creating opportunities for operators to tap into new revenue streams.</div><div><br />We expect the addition of streaming services to bundles to continue and accelerate further this year, with most of the largest operators having multi-app bundles available with their plans by the end of 2024. However, having made the first successful move toward applications not directly related to telecom, it would make sense for operators to look even further afield. Beyond streaming apps, we anticipate operators to explore partnerships with other services from the subscription-based internet economy, such as Uber, Instacart, or Nike Membership, further enriching their bundles with diverse offerings.<br /><br />Of course, developing these new bundles will not be without its challenges. Choosing the right partnership and pricing structure is critical. Balancing discounts with consumer flexibility is crucial to incentivize bundle adoption while ensuring profitability. Despite these potential pitfalls, the evolution of telecom bundles towards comprehensive digital subscriptions represents a significant opportunity for operators to drive growth.<br /><b><br /><span style="font-size: large;">Family-Centric Strategies</span></b><br />While the concept of bundling fixed broadband access, fixed voice, mobile connection, and TV services into a single package—commonly known as double, triple, or quadruple play depending on the number of services bundled—is not new, its significance is poised to increase significantly. In 2024, the battle for market share will likely begin to focus more heavily on the family unit, with operators vying for dominance in quadruple play and multi-SIM subscriptions.<br /><b><br />Tightening Belts, Expanding Choices</b><br />The current economic landscape, marked by rising inflation and financial strain on consumers, has led individuals and families alike to seek more and more ways to economize. In this context, the appeal of comprehensive bundled services becomes increasingly attractive as consumers aim to streamline their expenses while still enjoying a wide range of telecommunications offerings.<br /><br />At the same time, telecommunications providers are grappling with the dual challenge of reducing churn rates and maintaining profitability in the face of declining Average Revenue Per User (ARPU) and escalating acquisition costs. As a result, the focus on capturing entire families through bundled subscriptions has become more pronounced than ever before.<br /><br />By providing comprehensive bundled offerings that encompass essential services under a single umbrella, providers can not only enhance customer retention but also drive sustainable growth in an increasingly competitive market landscape.<br /><b><br />Value-Added Connections with Mobile</b><br />Put simply, while one fixed broadband connection typically suffices for an entire household, the same cannot be said for mobile subscriptions. In the past, one household could get by with one (or two, in the era of dial-up internet) phone lines, but today, each member of the household generally requires their own mobile line. However, by consolidating these subscriptions under a single contract, operators can present families with compelling quadruple play offers, bundling not only fixed broadband but also multiple mobile subscriptions at a discounted rate.<br /><br />This approach not only offers families cost savings but also introduces additional incentives such as extra mobile data or enhanced speeds, further sweetening the deal for potential subscribers. As we look towards 2024, we anticipate a proliferation of such bundled offerings, characterized by increasing value for money and enhanced perks.<br /><br /><b>Once a Family, Always a Family</b><br />From an operator's perspective, one of the primary advantages of offering family-oriented subscription bundles is the anticipated lock-in effect they generate. By bundling services for the entire family, operators can create a scenario where if any member were to leave the subscription, the collective benefits, including added value and discounts, would be lost for all members. This dynamic significantly reduces the likelihood of churn among family members, as the loss of benefits acts as a deterrent to individual subscription cancellations.<br /><br />Despite the initial costs associated with providing discounts, extra data, and speed, operators recognize the long-term value of securing subscriptions with reduced churn probabilities. The potential for sustained revenue from loyal family subscribers outweighs the upfront investment required to incentivize subscription bundling.<br /><br />In a fiercely competitive market, telecom providers are increasingly recognizing the power of family-centric strategies. By catering to the diverse needs and preferences of families, offering them value, convenience, and flexibility, providers will be well-positioned to unlock a loyal customer base and drive sustainable growth.<br /><br />In addition to our analysis of telecom industry trends, Tarifica hosts quarterly webinars where we delve into various telecommunications strategies, including the intricacies of family-oriented subscription bundles. These webinars serve as valuable forums for industry professionals to exchange insights and strategies, ensuring that operators remain equipped to navigate the evolving landscape of telecommunications with confidence and foresight.<br /><b><br /><span style="font-size: large;">5G Fixed Wireless Access (FWA)</span></b><br />Fixed Wireless Access (FWA) finds itself at the center of a heated debate in the telecom industry. As the technology evolves, key questions remain: Is it a competitor or a collaborator to fiber networks? Can it truly bridge the digital divide in remote and underserved areas where laying fiber is impractical? Will public support and funding materialize to support its wider adoption?<br /><br />The debate surrounding 5G FWA will undoubtedly intensify in 2024. However, amidst these debates, one crucial aspect often overlooked is the cost for consumers and the value that cost offers.<br /><br /><b>More FWA On The Way</b><br />Tarifica’s Telecom Pricing Intelligence Platform (TPIP) meticulously monitors Fixed Wireless Access (FWA) as part of its comprehensive coverage of fixed broadband plans and pricing. Over the course of 2023, our data showed a notable trend: the average price of FWA has predominantly decreased across the countries we track. However, in instances where prices have risen, the primary catalyst often appeared to be the new introduction of 5G FWA into those markets.<br /><br />While it’s understandable that 5G FWA commands a higher price compared to its 4G counterparts, mirroring the pattern seen in standard consumer plans, we anticipate a gradual transition towards 5G FWA adoption. This transition, coupled with heightened competition, is expected to drive an overall trend of price decreases in the FWA market.<br /><br /><b>Fiber vs FWA: The Value Equation</b><br />While 5G FWA promises faster speeds, the question of cost-effectiveness lingers (and is often overlooked). Our data indicates that, when comparing 5G FWA to fiber connections based on monthly costs against maximum download speeds, fiber generally offers better value, particularly for speeds exceeding 1Gbps. In other words, for the same price, fiber typically delivers faster download speeds compared to FWA. Additionally, factors such as FWA’s slower upload speed and potential data caps should be considered.<br /><br />Nonetheless, FWA boasts a significant advantage in its extensive coverage, utilizing the mobile network without requiring physical installation up to the household. Thus, FWA can provide a viable broadband connection option, especially in areas where fiber infrastructure is unavailable. Given these considerations, we anticipate a rise in FWA and 5G FWA subscriptions throughout 2024, particularly in rural regions lacking fiber alternatives. This growth is expected to be bolstered by public initiatives aimed at expanding broadband access across diverse populations.<br /><br />The debate over Fixed Wireless Access (FWA) continues to rage on. Our analysis unveils where fiber holds the edge in value, particularly for high-speed users. However, FWA’s extensive reach presents a significant opportunity for operators to bridge the digital divide and expand their subscriber base, especially in rural areas without fiber infrastructure.<br /><br /><br /> <span style="font-size: large;"><br /><b>Conclusion</b></span><br />Our forecast for the telecom industry in 2024 reflects a landscape marked by rapid evolution and transformative technologies. From the widespread adoption of eSIM technology to the emergence of comprehensive digital subscription bundles, there are unprecedented opportunities and challenges for operators to navigate. As the industry shifts towards family-centric strategies, streamlined bundled offerings, and enhanced connectivity options, telecom providers must adapt to meet evolving consumer demands while maintaining profitability in a fiercely competitive market.<br /><br />At Tarifica, we remain at the forefront of industry insights and trends, leveraging our Telecom Pricing Intelligence Platform (TPIP) to provide comprehensive data-driven analysis and strategic guidance to operators worldwide. With TPIP's unparalleled coverage and advanced capabilities, operators can navigate the complexities of the telecom landscape with confidence, unlocking new opportunities for growth and innovation in this dynamic telecom ecosystem.<br /><br /><br /><i><b><span style="font-size: medium;">About the Authors:</span></b><br /><br /><b>Soichi Nakajima:</b> VP Data and Analysis - snakajima@tarifica.com<br />With over 20 years of telecommunication market analysis experience, Soichi oversees the data collection, quality, research, analysis, and production of all data projects and quantitative studies.<br /><br /><br /><b>Will Watts:</b> VP of Product - wwatts@tarifica.com<br />Will is responsible for the planning, build-out, and maintenance of Tarifica's data solutions, including the flagship Digital Intelligence Platforms. In his more than 10 years at Tarifica, he has successfully delivered custom projects and market analyses to clients such as GSMA, the World Bank, BEREC, Verizon, and Telefonica.<br /><br /><br /><b>Vincent Bonneau:</b> International Business Development - vbonneau@tarifica.com<br />With over 20 years of consulting experience in the telecom industry, Vincent leads business development for data collection studies and analytics platform development at Tarifica, working closely with regulators and operators to provide them with adequate pricing data for telecom plans and devices.</i><br /><br /><b><span style="font-size: medium;"><br /></span></b><span style="color: #0b5394;"><b><span style="font-size: medium;">Tarifica's Telecom Pricing Intelligence Platform</span><br />Discover the power of Tarifica's Telecom Pricing Intelligence Platform (TPIP) and unlock a world of telecom insights.<br /><br />TPIP offers comprehensive data on plans from major operators, empowering you to create customized profiles for in-depth analysis. Explore trends and visualize data with ease using intuitive tools and multiple filters for a granular view. Say goodbye to Excel-based limitations and embrace modern features like screenshot captures, alerts, and historical offerings. TPIP is adaptable to your specific needs, allowing customization of data structure, geographical scope, and periodicity.<br /><br />For more information, a personalized demo, or a free trial account lasting one month, reach out to us at info@tarifica.com. Start making data-driven decisions with Tarifica today.</b></span></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-59906160598900192562023-07-10T18:57:00.005-07:002023-07-10T18:59:02.997-07:00 A Hint of the Green Future in Denmark<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgeOIdohKlWCYU3ZMuYGWgDbAZ_q_N_oYXflhAbNIDG1VLCFYcvXpgI1vkl5VHYPXB9v4Vk1ng5ddGAHs1bpfAWJpwKPTR7xOGZjQT4xu8mg7bw1rVFAULnR8TMEtK-a_ZbhqMahRUgEhbeIs758wM3vRqsvLMV38ljIeUVI5P-77CGpmCAjEhvtzNEr8sm" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" data-original-height="788" data-original-width="940" height="281" src="https://blogger.googleusercontent.com/img/a/AVvXsEgeOIdohKlWCYU3ZMuYGWgDbAZ_q_N_oYXflhAbNIDG1VLCFYcvXpgI1vkl5VHYPXB9v4Vk1ng5ddGAHs1bpfAWJpwKPTR7xOGZjQT4xu8mg7bw1rVFAULnR8TMEtK-a_ZbhqMahRUgEhbeIs758wM3vRqsvLMV38ljIeUVI5P-77CGpmCAjEhvtzNEr8sm=w334-h281" width="334" /></a></div><span style="font-size: medium;"><br /><span style="color: black; font-family: arial;">Telenor Denmark has announced the expansion of its "Mobilbyt" trade-in partnership with GreenMind, a company specializing in the refurbishment and sale of used electronics. The collaboration enables customers to combine a Telenor subscription with a discount on a newly reconditioned phone. The objective of the partnership is to promote a more sustainable approach to mobile device consumption.</span></span><p></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">According to a study commissioned by Telenor in April 2023, 54% of Danes have replaced their mobile phones within the past two years. The partnership with GreenMind aims to address the low recycling rates for consumer electronics, as less than one fifth of these devices are currently recycled. Electronic waste is recognized as the fastest-growing waste stream globally by the United Nations, but, as Tina Hogsted Svanberg, CEO of GreenMind has pointed out, choosing a used smartphone over a new one can save an average of 60 kg of carbon dioxide (CO2) emissions.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">Under this initiative, shoppers will receive a discount on a recycled phone at any of GreenMind's thirteen Danish branches when they also purchase a Telenor mobile subscription. GreenMind’s recycling process ensures that the content of handsets is wiped before refurbishment and offers buyers a three-year warranty on their purchases.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">The Telenor Denmark and GreenMind partnership is a byproduct of the continued trend that smartphones are lasting longer and the reduced differentiation between upgrade cycles. Older smartphones are holding more value and are more usable than ever. Globally, operators are providing more options for trade-in deals and there is increasing demand for used devices.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">Beyond reinforcing this trend, the partnership is noteworthy for two reasons. First, it allows Telenor to position itself as an environmentally-friendly provider that offers customers incentives to purchase recycled devices. This approach allows the company to continue to accommodate customers who prefer new devices while also appealing to what may be a growing number of customers interested in sustainable alternatives. Even if only a relatively small number of Telenor users purchase recycled devices, the partnership enables the operator to highlight its work in its ads and branding.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">Second, if the partnership is successful, it would signify a noteworthy shift in at least a portion of the mobile phone market. While there a secondary market for phones exists in developed economies, these have primarily been sold through more informal channels (e.g., resellers, auctions, and person-to-person). Traditionally, though, secondhand phones have traditionally been aimed at emerging markets. As Telenor is a major provider operating in a developed market, a thriving partnership with GreenMind going forward could indicate a growing acceptance of used phones even among less budget-conscious consumers. Overall, the outcomes of the program will provide insights into evolving consumer preferences and the demand for sustainable options in the mobile industry.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><b style="color: #666666;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i><span style="font-size: medium;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></i></span></span></b></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif;"></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><i><span style="font-size: medium;"><span style="color: #2b00fe; font-family: times;"></span></span></i></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><i><span style="font-size: medium;"><span style="color: #2b00fe; font-family: times;"></span></span></i></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i><span style="font-size: medium;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-53730901919774715662023-07-07T15:28:00.006-07:002023-07-07T15:30:30.691-07:00 Tackling Both Sides of the Equation in Slovakia<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WMrDzPdm4gJ2Ab_QCu4bkETZtdAzOw6ztgF4W-l_rUmXpuGwQ8CcZJSSJ-SJDDZeEUavzcct0DNyy8QMkGM90jD2rumDDK3iMq4V7rAsO5H-usnQtxoTGenN9NDK8CkrsMpLI9vr00WOSHhm8RBnJ_WBR3vJtJCP0HnniWkXKQGiigsP-PaTywqsxfw9/s940/Untitled%20design.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="940" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WMrDzPdm4gJ2Ab_QCu4bkETZtdAzOw6ztgF4W-l_rUmXpuGwQ8CcZJSSJ-SJDDZeEUavzcct0DNyy8QMkGM90jD2rumDDK3iMq4V7rAsO5H-usnQtxoTGenN9NDK8CkrsMpLI9vr00WOSHhm8RBnJ_WBR3vJtJCP0HnniWkXKQGiigsP-PaTywqsxfw9/s320/Untitled%20design.jpg" width="320" /></a></div><span style="font-size: medium;"><br /><span style="font-family: times;">Orange Slovakia has introduced new mobile plans named Plus. This brand includes a range of mobile plans which all include a fixed volume of minutes and mobile data and unlimited SMS/MMS each month.</span></span><p></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="color: #444444; font-family: times; font-size: medium;">These postpaid packages come with two sets of added incentives designed to win new customers and keep them on the Orange network long-term. First, Orange is running a promotion that includes up to four months of free service for customers who switch their number to the operator and choose one of these new plans. Second, these offers include extra bonus data for each year the customer remains with Orange.</span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="color: #444444; font-family: times; font-size: medium;">The launch of Orange Slovakia's Plus bundles showcases a strategic approach that combines attracting new customers and rewarding loyalty. By including enticing incentives such as free data for each year of customer tenure, Orange aims to not only entice new subscribers but also encourage long-term relationships.</span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="color: #444444; font-family: times; font-size: medium;">The dual pronged approach which simultaneously combines promotions focused on both acquiring and retaining customers is uncommon. Yet this promotion strategy suggests the increasing competitiveness of the Slovakian market, as operators strive to capture and retain a loyal customer base.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times;"><br /></span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><b style="color: #666666;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666;"></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: times;"></span></i></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: times;"></span></i></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-68993309698873124382023-05-24T18:55:00.004-07:002023-05-24T18:56:26.647-07:00 Unleashing Logic in the Netherlands<p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzGgg4quCSOHiqpzwkcaH-OP_flhiyuq_yezJH4zx3WBvc6YTMl8rWLKlK9fU6ViYW0tUT_0FqeM12vATFigyV_WyQmgqnoitwjA-jf3XFmjR-K31xgjxQf3e2P34oOk9sCxuaFHItdLN8ABAgIN3WUJY9qQO56-kRi_zLCPjKQdyWcrXk22M8nlBBlw/s1280/buildings-6467078_1280.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="960" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzGgg4quCSOHiqpzwkcaH-OP_flhiyuq_yezJH4zx3WBvc6YTMl8rWLKlK9fU6ViYW0tUT_0FqeM12vATFigyV_WyQmgqnoitwjA-jf3XFmjR-K31xgjxQf3e2P34oOk9sCxuaFHItdLN8ABAgIN3WUJY9qQO56-kRi_zLCPjKQdyWcrXk22M8nlBBlw/s320/buildings-6467078_1280.jpg" width="240" /></a></div><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Lebara, an MVNO in the Netherlands, recently launched a new marketing campaign that highlights the drawbacks of unlimited data plans. With a focus on limited data options and the potential cost savings, Lebara aims to capture the attention of a broader audience. With discounts on two-year contracts and postpaid data options ranging from 1 to 20 GB per month, Lebara is positioning itself as the “logical” choice for those who only want to pay for what they truly need, standing out amidst the industry's push for unlimited offerings.</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Lebara's decision to diverge from the industry trend of promoting unlimited data plans reflects a clever execution of the asymmetrical marketing strategy often employed by insurgent players like MVNOs. Challenging the narrative that unlimited is always better, the campaign redefines the perspective on unlimited plans as one of overpaying for unused data, which allows the MVNO to differentiate itself and position its limited data postpaid plans as the smart and logical choice. In the process, Lebara is attempting to identify itself as a customer-friendly alternative dedicated to meeting its customers’ actual data needs, rather than another operator which is promoting higher priced unlimited plans. </span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="color: #666666; font-size: 13.2px;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: arial;"></span></i></p><p style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: arial;"></span></i></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; caret-color: rgb(102, 102, 102); color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none; text-decoration: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-38234498221258167732023-05-20T13:25:00.001-07:002023-05-20T13:25:40.992-07:00Unlimited Data and Cost Control in Croatia<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhvPaZ_EJEjC_KX-_YROfTtCPEYG5kgI2IsGC447Cvzg6lGd63Gk0UPm_IzscbBxIV90AAWxPTwNapTTgW48txFSGNNLz70YaCwaKw60vHjpYFWgAX5WIFdNSlhGFQ-nEqX53msdiH1eFTiP1K-hB1jUAydFpTI8AJ-sGBj0VTJTZHBtAy5H4oRG878g/s960/skyline-1738058_960_720.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="960" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhvPaZ_EJEjC_KX-_YROfTtCPEYG5kgI2IsGC447Cvzg6lGd63Gk0UPm_IzscbBxIV90AAWxPTwNapTTgW48txFSGNNLz70YaCwaKw60vHjpYFWgAX5WIFdNSlhGFQ-nEqX53msdiH1eFTiP1K-hB1jUAydFpTI8AJ-sGBj0VTJTZHBtAy5H4oRG878g/w528-h297/skyline-1738058_960_720.jpeg" width="528" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Croatia's leading telecom provider, Hrvatski Telekom, has relaunched its eSimpa prepaid offer. Customers who sign up by the end of June receive three free days of unlimited internet per month for the next 12 months. Beyond the promotional period, three days of unlimited internet can be accessed for EUR 3.49 (US $3.79).</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Additionally, customers can choose from various prepaid bundles, including the eSimpa XS option, which offers 2,000 minutes, SMS, and 5 GB of data for EUR 9.99 (US $10.86). All eSimpa plans allow for unused credit to carry over to the next month.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The relaunch of eSimpa showcases Hrvatski Telekom's commitment to addressing customer pain points and providing a flexible and transparent prepaid solution by introducing a customer-centric approach to data usage and cost control.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">One of the standout features of the relaunched eSimpa plan is the ability for customers to have full control over their costs. This revamped prepaid plan distinguishes itself as the only prepaid option that does not automatically renew. When there is no active bundle or credit, data traffic is automatically blocked, ensuring no unexpected charges. Moreover, an SOS option is available as a stopgap measure when needed, providing 2 GB of traffic for 24 hours at a cost of EUR 0.13 (US $0.14).</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Overall, the eSimpa relaunch provides an enticing proposition for customers seeking both freedom and financial control in their mobile experience. Hrvatski Telekom’s dedication to meeting the evolving needs of customers, especially in the current economic climate, is evident. With its customer-centric approach to data usage and cost control, eSimpa is poised to provide an optimal prepaid solution in the Croation telecom market.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; color: #666666; font-size: 13.2px;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: arial;"></span></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><i><span style="color: #2b00fe; font-family: arial;"></span></i></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-32321935987031355762023-05-17T17:43:00.006-07:002023-05-17T18:14:33.506-07:00Canadian Market Poised For MVNO Network Access<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="color: black;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiydzfkkyCBxYxiMhWn4FUDLTu9Sn3906oDDpJ4YM_RjB05O39R-qWcB662cl-WH957lzbZ4nvrkEPy5jGkOl0fKrimtbgdy3PQPw-BtEPHP9g_fWZRJv6vd17xSpwxSgMp6P5dYyEF-6iBg6_BmMXbnHvOh9QngSsH8W_RheWWck8lkvlg0gchnfMbJA/s960/canadian-flag-1229484_960_720.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="636" data-original-width="960" height="379" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiydzfkkyCBxYxiMhWn4FUDLTu9Sn3906oDDpJ4YM_RjB05O39R-qWcB662cl-WH957lzbZ4nvrkEPy5jGkOl0fKrimtbgdy3PQPw-BtEPHP9g_fWZRJv6vd17xSpwxSgMp6P5dYyEF-6iBg6_BmMXbnHvOh9QngSsH8W_RheWWck8lkvlg0gchnfMbJA/w572-h379/canadian-flag-1229484_960_720.jpeg" width="572" /></a></span></div><span style="color: black; font-family: arial; font-size: medium;">Canadian telecom customers could soon see more operator choices as the Canadian Radio-television and Telecommunications Commission (CRTC) approved the final terms for MVNO network access. Under the new framework, the country's large mobile operators must open up their networks to virtual operators and negotiate access agreements within 90 days.</span><p></p><p></p><p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial;"><span face="sans-serif">This latest decision builds on the CRTC's move in 2021 to make who</span><span>lesale network a</span><span face="sans-serif">ccess mandatory for the MNOs as a way to promote competition and reduce retail prices. Bell, Telus, Rogers, and Sasktel must have their networks ready within 30 days for the wholesale services and provide seamless hand-off to the new service providers within 90 days. If they cannot reach commercial agreements with the newcomers within the 90-day period, the CRTC may intervene and arbitrate a deal.</span></span></p><p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial;">The Canadian mobile and fixed prices have been some of the most expensive in the world. With this move, the CRTC hopes to bring down prices by increasing competition in the marketplace.</span></p><p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial;">However, there is cause to be skeptical about the impact of this new rule on the market, as there are a number of challenges Canadian providers encounter that are distinct from most of their global peers. While the major Canadian cities have dense clusters, beyond these areas, operators face a vast landmass to cover and a limited population over which to spread the cost. To provide a sense of scale, Canada has roughly the same population as Poland, but more than 30 times the land area. Building out and maintaining networks that cover a country with those characteristics will almost inevitably result in high costs for consumers. Further, even if this increased competition is successful in driving down prices, it is also important to note that this move could negatively impact long-term investment in network infrastructure, which would be particularly damaging to the country’s scattered rural communities.</span></p><p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial;">The impact of this move on Canadian mobile prices remains to be seen, and as these companies navigate the new rules and negotiate with virtual operators, it is worth keeping an eye on the situation.</span></p><p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; color: #666666; font-size: 13.2px;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; color: #666666; font-size: 13.2px;"></p><p style="background-color: white; color: #666666; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span><i><span style="color: #2b00fe; font-family: arial;"></span></i></span></p><p style="background-color: white; color: #666666; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span><i><span style="color: #2b00fe; font-family: arial;"></span></i></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: arial;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-36676460451925852452023-05-12T20:12:00.002-07:002023-05-12T20:12:51.572-07:00 European Telcos Two-Step to Beat Roaming Woes<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77bDIo5gEFaDkHNzejYBlm-Y1yErgglm825ZHYUxAwI3HJm04E6lkaZtpP0JT77wg2Vsc-hyR3e_du3RylvaJGRzZsbf3zYUfEKMjNiniHYxRRxtCffv_oq6SzRhPN03g9poYLKIuM1Ydf01O2FQjLbYV9CqaXfAxgJx3Rj781D8yP9ZDyBjFnuAtzQ/s1280/people-2603663_1280.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="834" data-original-width="1280" height="382" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77bDIo5gEFaDkHNzejYBlm-Y1yErgglm825ZHYUxAwI3HJm04E6lkaZtpP0JT77wg2Vsc-hyR3e_du3RylvaJGRzZsbf3zYUfEKMjNiniHYxRRxtCffv_oq6SzRhPN03g9poYLKIuM1Ydf01O2FQjLbYV9CqaXfAxgJx3Rj781D8yP9ZDyBjFnuAtzQ/w585-h382/people-2603663_1280.jpeg" width="585" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Thirty-eight telecom operators from the EU and Western Balkan region have agreed to the specific price caps for the data roaming services between their countries. The maximum price for 1 GB of roaming data will be EUR 18.00 (US $19.73) starting in October 2023, dropped to EUR 14.00 (US $15.35) in 2026, and then finally dropping again to EUR 9.00 (US $9.87) in 2028.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">This agreement follows the operators’ signing of a declaration in December 2022 to reduce mobile roaming prices for users travel</span><span style="color: black;">ing between the EU and the countries of the Western Balkan region. The stated goal is to encourage business, tourism and other exchanges between the EU and the Western Balkans.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">On first viewing, it might not be clear why these telcos would voluntarily and collectively commit to reducing their own prices and fees for roaming. These represent a meaningful revenue stream for mobile carriers and one where there is far less competition than on the core plans.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Closer examination reveals that this change is likely not an independent business decision by these operators to maximize short-term revenue, and is instead an attempt to preempt future regulatory interventions. When the “roam like at home” ruling was implemented across the EU in 2017, European mobile operators lost out on a significant incremental revenue stream. Mobile carriers are loath to see this situation replicated with travel to and from the Western Balkans.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Given the amount of travel and tourism between the Western Balkans and the rest of Europe, and the fact that roaming fees are now rarely a part of the lives of consumers for travel elsewhere in the continent, it is likely that regulators would face some calls to extend these fee protections to these countries as well. The risk of regulatory action is further heightened by the fact that the countries of the Western Balkans are actively working to streamline relations with the EU. As the groups increasingly collaborate, it is easy to envision price caps or the elimination of roaming fees being an early action.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">These announced price caps potentially preempt such scenarios. By lessening consumer frustration and demonstrating an ability to “regulate themselves,” mobile carriers in both the Western Balkans and the EU may be able to secure roaming fees as a continuing, if slightly lessened, revenue stream. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif;"></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-16522595113273928762023-05-07T08:23:00.004-07:002023-05-07T08:23:34.801-07:00Belgian Operator Learning from Others' 5G Mistakes?<p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px; text-size-adjust: auto;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieoIqU2fVFhbl85EESYtsdbqt5lnRsgDTiQvB_aK8LZWNlpLKXuKN3OenCRKH2eCa4vSugYC1h5N3A56YQm9auv903FuLw4Cc3QPmjnjHOthBWl7eUUT0IK7dA_AvnhNVG2raringYpO2eeGppWt4yhj4HTyRqA5aFHOxNfSfa5A-36-ezmoEEvKVJdA/s940/Untitled%20design.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="788" data-original-width="940" height="456" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieoIqU2fVFhbl85EESYtsdbqt5lnRsgDTiQvB_aK8LZWNlpLKXuKN3OenCRKH2eCa4vSugYC1h5N3A56YQm9auv903FuLw4Cc3QPmjnjHOthBWl7eUUT0IK7dA_AvnhNVG2raringYpO2eeGppWt4yhj4HTyRqA5aFHOxNfSfa5A-36-ezmoEEvKVJdA/w544-h456/Untitled%20design.jpg" width="544" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px; text-size-adjust: auto;"><span style="color: black;"><br /></span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px; text-size-adjust: auto;"><span style="color: black;">Mobile Vikings, a Belgian mobile services provider and subsidiary of Proximus, has announced the availability of 5G speeds for postpaid customers with a subscription costing at least EUR 15 (US $16.50) per month.<span class="Apple-converted-space"> </span></span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">The operator's 5G network is provided by Proximus and currently limited to parts of Flanders. 5G access for Proximus subscribers is similarly limited to those signed up for the more expensive postpaid plans, starting from EUR 20 (US $22) per month.</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">Belgium has been late to introduce 5G compared to many of its European neighbors, so they may have had the chance to learn from other countries' experiences. In some countries, operators initially offered free access to 5G to all users but have since been hesitant to increase prices or end the free offer, which could anger customers.<span class="Apple-converted-space"> </span></span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">Perhaps Mobile Vikings is trying to avoid that situation by providing 5G access as a premium value-added service to higher-priced plans, to make them more attractive to customers. This could help them move more customers into the higher-priced plans and increase revenue without raising prices on everyone all at once. In addition, customers may also be more willing to pay more for 5G if they feel they are making the decision to upgrade themselves.</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-41423936659383155752023-05-06T13:16:00.002-07:002023-05-06T13:16:08.461-07:00Italian MVNO's Compelling Offer<p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px; text-size-adjust: auto;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqyUtb3oMNioLfphmO-eDvI9flshg5AdT9PiWRTVpDFjmI40COeRViZkg5EmHVGVY1-a0SIHdprJxcCkyYoGk-_wMxAefZJ8V6Yk2Ou6cTrTKurPtPkahUoOFPvYjUiFD4JzHylpBFRHemp5nsjuVBwxQELGdk2xmZBd9INcc_x0CG76nSCRkhLBM9w/s508/istockphoto-1067212720-170667a.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="339" data-original-width="508" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqyUtb3oMNioLfphmO-eDvI9flshg5AdT9PiWRTVpDFjmI40COeRViZkg5EmHVGVY1-a0SIHdprJxcCkyYoGk-_wMxAefZJ8V6Yk2Ou6cTrTKurPtPkahUoOFPvYjUiFD4JzHylpBFRHemp5nsjuVBwxQELGdk2xmZBd9INcc_x0CG76nSCRkhLBM9w/w541-h362/istockphoto-1067212720-170667a.jpeg" width="541" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px; text-size-adjust: auto;"><span style="color: black;">Italian MVNO Optima Mobile has launched a new plan that offers 100GB of 4G data, unlimited calls, and 200 SMS for EUR 4.95 (US $5.45) a month, called Optima Super Mobile Smart. The offer is available to customers who port their number to the operator, as well as new number activations, and includes maximum download speeds of 60 Mbps and upload speeds of 30 Mbps. The plan comes with a 12-month contract and a one-off fee of EUR 9.90 (US $10.89), which includes the cost of the SIM card.</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">The Optima Super Mobile Smart plan is an impressive deal, considering the amount of data offered for such a low price. However, it's worth noting that the data is only 4G and not 5G, but still has decent speeds of up to 60 Mbps.<span class="Apple-converted-space"> </span></span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">Optima’s Super Mobile Smart plan is one of several high-data, low-cost plans recently made available in the Italian market. For instance, Ho Mobile this week announced they are extending their prepaid promotion of EUR 6.99 (US $7.69) for 130GB. In addition, Fastweb also announced increased data packages, and while these increases also admittedly come with price increases, those final prices are still competitive (i.e., 100GB of 5G data for EUR 7.95 (US $8.75)).</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;">The current Italian market seems to offer an abundance of low-price, high data plans, which points to intense competition among the country’s providers. Optima Mobile, as a multi-utility MVNO, is taking advantage of this market trend by offering a sub-EUR 5.00 a month plan with 100GB of data, unlimited calls, and 200 SMS. This is an incredibly competitive offer, made even more appealing in times of high inflation when bundled with Optima's range of utility services, including gas and electricity, saving customers money on multiple fronts. Overall, Optima Mobile's pricing strategy and multi-utility approach seem well-tailored to the current Italian market conditions.</span></p><p style="caret-color: rgb(51, 51, 51); color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px; text-size-adjust: auto;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</i></span></span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif;"></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><i><span style="color: #2b00fe;"></span></i></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;"><i>Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </i></span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-50961270647094643292023-04-28T18:28:00.011-07:002023-04-28T18:32:46.710-07:00FWA's Potential Challenge to Fiber Dominance in US Market<p style="background-color: white; color: #333333; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXTIayb1GEmqb11o9O1cO4Rw50clZuzNvosDu77UlEtalY1hFpAKPC6OKNGbU8PcoQGOvSYJh3wmg3UOJqTI0U9D35FNor0qcJ2-7o1el2KPjpZ-u286bdscGe98mPYIBWE_RWS3FwB_Ib4Ub-dTZYeYrfm9MTNc-XyBrgnANEeA-63lAKHky9ZTuDrQ/s1280/wlan-3152662_1280.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="802" data-original-width="1280" height="376" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXTIayb1GEmqb11o9O1cO4Rw50clZuzNvosDu77UlEtalY1hFpAKPC6OKNGbU8PcoQGOvSYJh3wmg3UOJqTI0U9D35FNor0qcJ2-7o1el2KPjpZ-u286bdscGe98mPYIBWE_RWS3FwB_Ib4Ub-dTZYeYrfm9MTNc-XyBrgnANEeA-63lAKHky9ZTuDrQ/w598-h376/wlan-3152662_1280.jpeg" width="598" /></a></div><br /><span style="font-family: times;"><br /></span><p></p><p style="background-color: white; margin-bottom: 0px; margin-top: 0px;"><span><span style="color: #444444; font-family: times; font-size: medium;"><br /></span></span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 0px;"><span><span style="color: #666666; font-family: times; font-size: medium;">Verizon's first-quarter results showed significant losses in its consumer group, with postpaid phone subscribers down by 127,000 and prepaid net losses of 351,000. </span></span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span><span style="color: #666666; font-family: times; font-size: medium;">However, in spite of these overall headwinds, the company's Fixed Wireless Access (FWA) service saw substantial growth, particularly in its business division. CEO Hans Vestberg said that the increase was due, in part, to businesses turning to FWA as their main source of broadband connectivity. With the success of FWA in the business sector, Verizon is also planning to expand FWA into more suburban and rural areas as well.</span></span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times; font-size: medium;">When discussing the growth potential of 5G FWA plans, the typical areas of focus are developing markets with limited previously built fiber or fixed broadband infrastructure. Verizon's success with the service in the US serves as a powerful counter-narrative and could indicate the viability of FWA as a major product line in advanced markets as well. Further, Verizon’s success with FWA in the business sector particularly indicate that this technology can be competitive with even the most demanding user types. </span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span><span style="color: #666666; font-family: times; font-size: medium;">As the demand for high-speed internet access continues to grow, FWA offers consumers a cost-effective alternative to home broadband. If the underlying 5G networks are able to perform under the increased traffic and this growth continues, then many customers may begin to view them as preferable to traditional fiber offerings – even in locations where the underlying fixed broadband infrastructure is built out and there are established customer bases. </span></span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><span style="font-family: times;"><br /></span></span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent;"><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></span></b></p><p style="background-color: white;"></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><span style="color: #2b00fe;"></span></span></p><p style="background-color: white; margin-bottom: 0px; margin-top: 16px;"><span style="font-family: times;"><span style="color: #2b00fe;"></span></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="line-height: 18.48px;"><span style="color: #2b00fe; font-family: times;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="text-decoration-line: none;">www.tarifica.com</a> </span></span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-26883126427318916522023-04-27T18:59:00.005-07:002023-04-27T19:00:45.682-07:00Testing the 5G Pricing Puzzle<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwU0vRXxsD295qpIS3FkIVElNCZ1l73EfVRj0cngqWITlTwMIBSsamaXMTNk_ImydiXAgmnBPhXZkhZIG8uNJb4ROj5690muzRYNAM0J8t4PkJlViuNyV6VKVCDS-Y_AW_gRLISv_OvrVRW14iYsW7QpurQejbAXfTQv0IWssJnqsBcU8AyEF3LRZWJw/s1676/puzzle-2198142__480.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="1676" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwU0vRXxsD295qpIS3FkIVElNCZ1l73EfVRj0cngqWITlTwMIBSsamaXMTNk_ImydiXAgmnBPhXZkhZIG8uNJb4ROj5690muzRYNAM0J8t4PkJlViuNyV6VKVCDS-Y_AW_gRLISv_OvrVRW14iYsW7QpurQejbAXfTQv0IWssJnqsBcU8AyEF3LRZWJw/w522-h150/puzzle-2198142__480.jpeg" width="522" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Portuguese consumer association Deco Proteste has warned that, once operators end the free access period for 5G, users will have to pay an additional five euros (US $5.49) per month to access these networks. The advocacy organization argued that this free period should be extended because 5G is a “recent” technology and still only has “limited coverage in Portugal.” Deco Proteste particularly criticized this additional cost being applied to low-end tariffs with less than 10 GB of data included.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Portuguese operators have extended the free 5G access period of several times already, but it is now expected to end by 30 September 2023 for all tariffs.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">While it's important for operators to be able to monetize their investments in 5G networks, they should also pay attention to consumer expectations and be careful about pricing increases. The negative fallout of overly aggressive price increases could lead to consumers changing providers and even regulatory intervention.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">This situation in Portugal serves as a reminder of the delicate balance all operators face in implementing pricing changes for new technology, and also underscores the potential consequences they face if they get it wrong. The multiple previously scheduled but ultimately delayed launches of this price increase further illustrate the pressure that Portuguese providers are facing in trying to charge consumers for this higher level of mobile service. Should the increase finally be implemented, it will be interesting to see how Portuguese consumers react to the upcoming changes and whether regulators get involved.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-48403780141401093272023-04-25T18:14:00.000-07:002023-04-25T18:14:15.063-07:00The Unexpected Truth About Smartphone Trade-Ins<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL0igEGk9BXnZ5htdQQrGRaYCr5P-0qcxLLPdnBtHnZMDhsTSL_JpfwF0SsxW7k_AEK2QATD3YU22KdNzYBw-JgEhnMlGQWvfZ1zRIL86q1r5E9zo4TdaxEo8u8RO63ti3zxSANcV5Zm4KFLvDu2MIT08ZLNhOVV6d-6_t-LtnfspiQJP1Km7IHSigRA/s508/istockphoto-885332254-170667a.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="339" data-original-width="508" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL0igEGk9BXnZ5htdQQrGRaYCr5P-0qcxLLPdnBtHnZMDhsTSL_JpfwF0SsxW7k_AEK2QATD3YU22KdNzYBw-JgEhnMlGQWvfZ1zRIL86q1r5E9zo4TdaxEo8u8RO63ti3zxSANcV5Zm4KFLvDu2MIT08ZLNhOVV6d-6_t-LtnfspiQJP1Km7IHSigRA/w514-h344/istockphoto-885332254-170667a.jpeg" width="514" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">New research from Vodafone Ireland shows that more than half (59%) of Irish people have never traded in a smartphone, and 19% have never recycled a smartphone. Almost a third of the people who had never recycled a smartphone admitted to having no idea how. The study also shows that 80% of people are more likely to make sustainable purchases if they are offered an incentive such as cash or a discount.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Vodafone Ireland conducted the research to promote their trade-in tool, which is available online and in-store and allows customers to receive up to EUR 400 (US $492.74) for trading in their smartphone. To date, the operator's Trade-In Campaign has saved more than 1,419 kg of devices from landfill. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The research conducted by Vodafone Ireland highlights an unexpected trend among Irish smartphone users - a reluctance to trade in or recycle their old devices. This is surprising considering the increasing popularity of smartphone trade-ins in other markets such as the UK. However, the study also suggests that offering incentives such as cash or discounts can motivate people to make more sustainable purchases.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">It's worth noting that Vodafone conducted this study to promote their own trade-in tool, which offers customers up to EUR 400 for trading in their smartphone. While the marketing focuses on the positive environmental impact of trading in old devices, it's also clear that Vodafone can benefit financially by turning used or refurbished smartphones into an additional income stream.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Overall, this research sheds light on the need for more education and awareness around the benefits of smartphone trade-ins and recycling. While the findings of Vodafone’s study are specific to the Irish market, it’s possible that similar attitudes and behaviors exist in other markets as well. It emphasizes the need for mobile operators to not only offer incentives for sustainable practices, but also to address common concerns and misconceptions around trading in and recycling smartphones.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">By doing so, operators can not only reduce their environmental impact, but also provide a more compelling value proposition to customers. As more operators like Vodafone Ireland encourage smartphone trade-ins and increase their efforts to recycle and refurbish devices, we can hope to see a positive impact on both the environment and the mobile industry as a whole.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-85331780698191860552023-04-22T16:39:00.006-07:002023-04-22T16:40:18.669-07:00Promotions Keep Pay-TV Customers<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia2F4HgwOfnOTEGJ3pDrpu18Nl7aXmf0ZVZOc9i3fNaWzPBOqeyEwfAyLOBDj7jXABj5V2qyK7aHVXBfBYHLBlGxnbg71nEmeMUsdQQQVo9_H118chERmKxkdtRoTlUVuRrAgpSvw_fRgqllh2L694t9EOyF4o-duVojTDz2bwOZReK4Ac2b2_G0etMQ/s1280/tv-2213140_1280.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="1280" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia2F4HgwOfnOTEGJ3pDrpu18Nl7aXmf0ZVZOc9i3fNaWzPBOqeyEwfAyLOBDj7jXABj5V2qyK7aHVXBfBYHLBlGxnbg71nEmeMUsdQQQVo9_H118chERmKxkdtRoTlUVuRrAgpSvw_fRgqllh2L694t9EOyF4o-duVojTDz2bwOZReK4Ac2b2_G0etMQ/w533-h319/tv-2213140_1280.png" width="533" /></a></div><br /><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;">TalkTalk has launched a new TV and sports offer for UK customers. Until 25 May, customers signing up for select fiber plans can get a TalkTalk TV Hub and a NOW Sports membership for GBP 30 (US $40.72) per month for a year, which is a monthly discount of GBP 10 (US $13.33).</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">Meanwhile, Virgin Media O2 is also targeting UK customers with a limited time offer for TV packages. New customers who sign an 18 month contract for its premium TV packages can receive a GBP 200 (US $264.99) credit, or a free Xbox Series 3.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Both these promotions can be seen as a response to the changing landscape of broadcast TV in the UK. The rise of internet-based streaming services has been steadily eroding the traditional pay-TV market in recent years. With the Premier League, one of the most popular sports leagues in the world, reportedly considering moving away from broadcast carriers, it’s clear that the future of broadcast TV, and, by extension, the continued viability of the pay-TV telecom bundle, is uncertain.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">In this context, TalkTalk’s offer can be seen as an attempt to hold on to its live TV business and advertising revenues by offering customers a combination of broadcast TV and a discounted NOW Sports membership. Similarly, O2’s deal attempts to lock new customers into contracts for premium TV packages.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Taken together, these two promotions suggest that UK broadcast TV providers are feeling the pressure. By offering incentives to attract and retain customers, these providers are hoping to stay competitive in a rapidly changing market. However, it remains to be seen whether these efforts will be enough in the long term to stem the tide of customers abandoning pay-TV for streaming services. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-23833278175649264732023-04-19T18:21:00.008-07:002023-04-19T18:23:09.419-07:00Premier League Considers Dropping Broadcast Partners<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDR4rVvJ_4V7FYyNmVLEp8TC_Yi22pivb71FPxT7Kw5uTK7rVM9NzL8Gz5KXtIT2LpcP_W9PhyYBkFIkLn5KpEDDu2A9pZ7kZpViwKvRAeGT8T95HhOe24tEidRvr-uv2Kcmba1ULYxeNjtb_bRrDJFzxyHBdPnDoGDo-WxYOgoEfWUc68bljUZiWTSQ/s1280/soccer-3036165_1280.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="814" data-original-width="1280" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDR4rVvJ_4V7FYyNmVLEp8TC_Yi22pivb71FPxT7Kw5uTK7rVM9NzL8Gz5KXtIT2LpcP_W9PhyYBkFIkLn5KpEDDu2A9pZ7kZpViwKvRAeGT8T95HhOe24tEidRvr-uv2Kcmba1ULYxeNjtb_bRrDJFzxyHBdPnDoGDo-WxYOgoEfWUc68bljUZiWTSQ/w535-h340/soccer-3036165_1280.jpeg" width="535" /></a></div><br /><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">The Premier League in England is reportedly in talks about dropping its broadcast television partners, including Sky Sports and BT Sports, and launching its own streaming platform for live football matches.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The move would be a significant blow to Sky, which has been a partner of the Premier League since its launch in 1992. Currently, fans need subscriptions with Sky Sports, BT Sport, and Amazon Prime to watch all Premier League matches.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Premier League’s decision to grant exclusive access via its own streaming platform or other widespread services such as Disney+ could challenge the dominance of traditional broadcasters. This move serves as the latest and potentially most significant marker of a change in the traditional partnership between broadcast television and live sports, possibly serving as the final step in the full dissolution of the cable TV bundle.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">This development adds to the ongoing push towards cord-cutting, as more people switch to streaming services for their televised entertainment. While this trend has been apparent for almost a decade now, live events, and sports in particular, have remained one of the few reasons consumers continue to purchase broadcast TV packages.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">If launched, the Premier League’s streaming platform would be indicative that the cord-cutting revolution is essentially complete, and the cable bundle is no longer competitive in the market. As the Premier League is one of the strongest brands/products in the live sports space, its move to create its own offering or partner with a streamer could be the proverbial final nail in the coffin of the cable TV bundle. Further, a successful standalone offering could open the floodgates and lead to many of the world’s most popular sports leagues—La Liga, the NFL, NBA, Formula One, etc.—to follow suit.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><b style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-19736516596319683562023-04-15T18:46:00.003-07:002023-04-15T18:46:20.234-07:00The Growing Value Of Premium Devices in the Indian Market<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfY2FmUloGxC44KVdS4W4qsCSX1evTEDSGJv684S-hNCO5exGFpVMGQPmQ8jKnq0ZUsbv1_AinxSWwLxXiYOp60C5ngoeMiay60ZPtoELyrnkAcTHm5WoBy-UIBi-2Bc0sCUrI0jIVYn0x20-Wi3XfHiGkdScaHCIS4OCLjEFYFz6_eSZb8zBBj9qepg/s509/istockphoto-697336704-170667a.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="339" data-original-width="509" height="377" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfY2FmUloGxC44KVdS4W4qsCSX1evTEDSGJv684S-hNCO5exGFpVMGQPmQ8jKnq0ZUsbv1_AinxSWwLxXiYOp60C5ngoeMiay60ZPtoELyrnkAcTHm5WoBy-UIBi-2Bc0sCUrI0jIVYn0x20-Wi3XfHiGkdScaHCIS4OCLjEFYFz6_eSZb8zBBj9qepg/w566-h377/istockphoto-697336704-170667a.jpeg" width="566" /></a></div><br /><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;">Indian mobile operator Vi has launched a promotional event aimed at capitalizing on the excitement of the upcoming cricket season. The Vi20 FANFest challenge, which runs for the next two months, requires participants to answer 20 cricket-related trivia questions correctly to be entered into a daily drawing for a free iPhone, with an additional chance to win two tickets to the T20 Championship finals.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Vi’s promotion is aimed at capitalizing on the excitement of the upcoming cricket season and is an example of how telecom companies can tap into major sporting events to boost customer engagement.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Vi’s decision to leverage social media is noteworthy. Instead of requiring customers to log in to the company’s app or website to participate, Vi is hosting the contest on its existing Facebook, Twitter and Instagram pages. By doing so, Vi is tapping into platforms that customers already use and trust. This makes it more likely that customers will not only engage with the promotion, but also that they will remain connected to the company’s social media presence even after the contest is over.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Vi’s decision to offer iPhones as the prize for its Vi20 FANFest is particularly telling, as it would be hard to imagine Vi generating as much excitement if the prize were a different brand of smartphone. This, along with the upcoming opening of India’s first two Apple stores later this month, is a testament to the growing value of the Apple brand in India.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Moreover, the focus on iPhones is also indicative of the growing maturity of the Indian market for mobile devices. As the market matures, consumers are becoming more discerning and have more individuals with the disposable income to purchase premium devices like iPhones. This creates opportunities for Indian telecoms to leverage the popularity of premium devices to drive engagement and increase brand loyalty.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Vi’s promotion also highlights the expanding opportunities for premium device promotions in similar markets. As more countries undergo economic development and their middle class expands, there is likely to be an increase in demand for premium devices, creating an opportunity for companies to leverage this trend to drive brand engagement and customer loyalty. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-84348578122900983472023-04-10T19:48:00.004-07:002023-04-10T19:49:16.923-07:00Brits Stuck in a Rut<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOwKG_CK053Z2gPwUuLpB6L587CLpYAz0m994IHM3PmjWcoyRxkKUbacIg7lU2-dKD6E5CJvNalK7CZHnJ-BvcEx3CfwNgz22GlvOqJ77fpfyOcOwTk3ZyQ9vv2uCmNIBN4DjMP2q0X0-wVY6MCyLXgH2HCFu-RJKfO2A7dVgEPgaqu-V5lts3dXteHQ/s1280/model-4675522_1280.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="387" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOwKG_CK053Z2gPwUuLpB6L587CLpYAz0m994IHM3PmjWcoyRxkKUbacIg7lU2-dKD6E5CJvNalK7CZHnJ-BvcEx3CfwNgz22GlvOqJ77fpfyOcOwTk3ZyQ9vv2uCmNIBN4DjMP2q0X0-wVY6MCyLXgH2HCFu-RJKfO2A7dVgEPgaqu-V5lts3dXteHQ/w581-h387/model-4675522_1280.jpeg" width="581" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">New research from Virgin Media O2 shows that 61% feel 'stuck in a rut' and over half say they are in need of a change. The top things Brits would like to change about their lives include their fitness (42%), social life (35%), house (32%), career (30%), car (22%) and mobile phone (17%). The research was conducted to promote the Switch Up offering from O2, which allows customers to swap their mobile device for a new one whenever they want.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">O2 Switch Up is included in O2 Plus Plans at no extra cost and can be added to O2 Custom Plans for an extra GBP 3.99 (US $4.99) per month. If the device being swapped meets the required condition criteria, a new handset and plan will be activated, with customers not required to pay off the remainder of their old plan. The traded-in handset will be refurbished and resold by O2 as 'Like New'. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">While the survey serves as clever marketing for O2’s Switch Up program, it also provides an opportunity for the operator to generate a steady stream of used devices that they can refurbish and resell. By tapping into the common desire for change among people (particularly including the 17% who the study shows would like to change their mobile device), they have created a relatable message that resonates with customers.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">With a growing concern for e-waste and the environmental impact of discarded electronics, programs like Switch Up can help reduce waste while simultaneously providing O2 the opportunity to generate a new income stream by refurbishing and reselling used devices. This approach not only benefits the company but also appeals to customers who are concerned about both the financial and environmental costs of upgrading their devices. Overall, it’s a win-win situation for both parties involved. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></span></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-15070404031284201122023-04-06T18:57:00.002-07:002023-04-06T18:57:26.797-07:00The Beginning of the End for Free 5G?<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt0fBjR787Cgd1C0Sc1cvDhlkZSw669C4U3vYmPVQLgMgP7FYOu7OuBI22QlRVkpz9a0QBpA8VXf0uI9VWO0PqbzSaedegvi6yGq90rALpHiVv3WYQDg1OahNHHSm0Wb7_mqjXeM_dPFbIr5msTo2foxmIXsrB5L_DsZVbGy_XmHn-sWVfs8WD9OQYAQ/s719/sarner-2262436__480.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="719" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt0fBjR787Cgd1C0Sc1cvDhlkZSw669C4U3vYmPVQLgMgP7FYOu7OuBI22QlRVkpz9a0QBpA8VXf0uI9VWO0PqbzSaedegvi6yGq90rALpHiVv3WYQDg1OahNHHSm0Wb7_mqjXeM_dPFbIr5msTo2foxmIXsrB5L_DsZVbGy_XmHn-sWVfs8WD9OQYAQ/w533-h356/sarner-2262436__480.jpeg" width="533" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Vodafone Italia announced this week that it will increase prices for some of its consumer subscription data SIMs by EUR 1.99 (US $2.18) per month from 09 May. The company said the price increase is needed to support continued investment in its network in the face of increasing traffic demand. If customers choose not to accept the price hike, they may cancel the contract within 60 days, with no penalty. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Over the past few years, in an effort to incentivize reluctant customers to upgrade, many mobile operators have been offering 5G network access at no extra charge. However, as the rollout of 5G networks continues, this strategy has left many operators in a dilemma: they need to raise prices to recoup their investment in 5G, but doing so risks losing customers who have become accustomed to 5G service at 4G prices. This has led to a cycle of perpetual extensions of free 5G access, with every operator in the same market afraid to be the one to make the first move. Case in point is Portugal, where mobile operators Nos, Altice (Meo) and Vodafone have just announced another extension of free 5G usage until 30 September, kicking the can down the road once again.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">But Vodafone Italy’s recent move might provide a way to break the cycle. What sets Vodafone’s approach apart is the way it handles customers who don’t accept the price hike. Vodafone is being transparent and honest about its need to pay for continued investment in its network, and giving customers 60 days to cancel their contract without any penalties. In this way, the operator demonstrates acceptance of the possibility of customer loss, but also conveys a level of confidence – Vodafone has to do what it has to do, but it isn’t going to penalize customers for doing what is right for them. Yet, by implementing only a modest price increase, Vodafone is also betting that the hassle of switching providers might be more inconvenient for customers than paying an extra few euro each month.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">It remains to be seen if this approach will be successful. Yet this is a clear departure from the indecision common across the industry when it comes to raising prices for 5G. Being transparent and giving its customers an out may allow Vodafone Italy to keep its company image intact while potentially minimize customer churn. If nothing else, it’s a step towards moving past the can-kicking and finding a sustainable way forward for 5G pricing. </span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-55539790681786985302023-04-02T09:21:00.002-07:002023-04-02T09:21:36.180-07:00Ads for Access in Brazil<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQEwFa1YgRlPiboCcMgBkisJYgu_ZcEP1P0emeeUCosXhJN03nAZV7nljzrpeaufvtUhK2LGugLnD41JeTaSkh_cffGF1K79gsYjHuWiypWND1JS54kx0a6cvmXaeKj0Mzxd0HkCQLMC9ZUQV1yE_bkInvXuliQMfUmghyTmVP1UeFOiKi2MCSmFz/s756/ads-4050225__480.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="756" height="375" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQEwFa1YgRlPiboCcMgBkisJYgu_ZcEP1P0emeeUCosXhJN03nAZV7nljzrpeaufvtUhK2LGugLnD41JeTaSkh_cffGF1K79gsYjHuWiypWND1JS54kx0a6cvmXaeKj0Mzxd0HkCQLMC9ZUQV1yE_bkInvXuliQMfUmghyTmVP1UeFOiKi2MCSmFz/w590-h375/ads-4050225__480.jpeg" width="590" /></a></div><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black; font-family: times; font-size: medium;"><br />Alberto Blanco, the CEO of Brazilian MVNO Veek, announced that the recently launched operator is on track to increase to 300,000 customers within six months and break 1 million user by the end of 2023. If achieved, this would be a significant increase from the provider’s current base of 20,000 subscribers. These strong growth projections are based off of its recent adoption of a B2B2C model—or “Freemium” model—in which Veek’s users pay nothing for their mobile plan and the operator’s revenues are instead generated from brands that then advertise to these customers and are able to push special promotions through the operator’s app.</span></p><p></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;">Veek’s model, while not exactly unique, has not commonly been seen outside of more developed and expensive markets (like the United States and Canada). The model offers an innovative way to expand customer base and increase revenue. The freemium package, where brands pay for the SIM and the service, while customers only have to “check in” once per day in the Veek app to get free service, is a smart way to attract customers, especially younger and/or budget conscious ones. In addition, if the mandatory check-ins become too onerous, the user can always migrate to one of Veek’s paid options. This flexibility allows customers to try the service and experience its quality before committing to a paid plan.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;">While the ad-driven mobile provider model has been tried before in markets such as the US and Canada, Veek’s success in Brazil is a sign of the growing competitiveness and maturity of the mobile industry worldwide. If Veek is able to achieve these ambitious growth targets, it likely signals that the Freemium model could be successful in other emerging markets around the world. </span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent;"><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666;"></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: times; font-size: medium;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: times; font-size: medium; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-34375212332119260282023-03-28T18:36:00.006-07:002023-03-28T18:39:20.320-07:00 The 5G Catch-22<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2dTuJJbSD57LSSKYD_-8q8so5_OtoHs99tNKOe05cRQgtahulg2_nV4xIZcG0otwiYd_IsqPePvNOxu4Hx1psvOHc3D2AUnaUPhiGBQFiIeVsLtEDBty2es5feNaq04IvFWVaVX_mI-3taRPgLl8A3sNq5gJpY-ypYxPvXj_PFqcASNCVHS2EWa3shw/s1280/no-987086_1280%20(1).png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="947" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2dTuJJbSD57LSSKYD_-8q8so5_OtoHs99tNKOe05cRQgtahulg2_nV4xIZcG0otwiYd_IsqPePvNOxu4Hx1psvOHc3D2AUnaUPhiGBQFiIeVsLtEDBty2es5feNaq04IvFWVaVX_mI-3taRPgLl8A3sNq5gJpY-ypYxPvXj_PFqcASNCVHS2EWa3shw/w271-h366/no-987086_1280%20(1).png" width="271" /></a></div><span style="color: black; font-family: arial; font-size: medium;">Italy’s antitrust and competition authority AGCM has fined Telecom Italia (TIM) EUR 2.1 million (US $2.3 million) for unfair commercial practices in relation to a price hike applied last summer. Following a probe launched in response to complaints, the watchdog censured TIM for the use of what it described as “an opaque mechanism for acquiring the user's silent consent” after it only permitted them to refuse the contract changes by sending an SMS.</span><p></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">On 01 July, the operator increased the data bundle for some of its mobile telephony customers while hiking the monthly cost, automatically activating the change without first seeking customer consent. The possibility of rejecting the change and remaining with the current offer by sending a specific command via SMS was considered insufficient by AGCM.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">The recent fine imposed on TIM by AGCM highlights the challenge facing telecom companies when it comes to raising prices. Regardless of the reason, transitioning customers to pay more can be a risky proposition. Customers not only need to feel that they are receiving more value for increased prices, but that ultimately, they are in control of the transaction.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">This lesson here is widely applicable, but especially to the dilemma facing telecoms with 5G services. Telecoms invested heavily in 5G technology but initially struggled to get customers excited about it. Many companies offered promotional access to 5G networks without raising prices as a way of letting customers test-drive the technology. However, transitioning customers into paying more for 5G services they’ve been using thus far for free could backfire in a big way.</span></p><p style="background-color: white; color: #333333; margin-bottom: 0px; margin-top: 16px;"><span style="color: black; font-family: arial; font-size: medium;">The challenge for telecoms lies in finding the right balance between recouping their investment in 5G and maintaining customer trust. Operators should be cautious when changing contract terms and price plans, as customers who feel misled or treated unfairly are more likely to abandon their current provider in search of better treatment. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-75101648819516552072023-03-25T18:22:00.002-07:002023-03-25T18:22:29.841-07:00Orange Poland's iPhone Discount Promo<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb_zcZ96woFw5azM0bwv0U0n0VuU-QFv3G1KhGlSt-RGwAaDlsBzBtL2hICuU9uYYVG5e9oEcMwsAkWCQ3uF55Q69HTOSYdZ-ADgWfNxmD7gPNdtFPspNPycEWFprlKo8aaYtbu15iFVb-l-mcNmIC23-JeR4WCjvKXeRkTDvH0KhLyqD1mvpii4dq6Q/s1280/mobile-791164_1280.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb_zcZ96woFw5azM0bwv0U0n0VuU-QFv3G1KhGlSt-RGwAaDlsBzBtL2hICuU9uYYVG5e9oEcMwsAkWCQ3uF55Q69HTOSYdZ-ADgWfNxmD7gPNdtFPspNPycEWFprlKo8aaYtbu15iFVb-l-mcNmIC23-JeR4WCjvKXeRkTDvH0KhLyqD1mvpii4dq6Q/w586-h390/mobile-791164_1280.jpeg" width="586" /></a></div><br /><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><a data-link-id="5178" href="https://1b3a08-1e392.icpage.net/analytics/click/?d=http%3A%2F%2Fnull%2F&h=0ff141bb19&s=74947666&k=F53B&m=955237&p=1&l=474&n=5178&f=e9224a22610bab081b1c325e75239a07" style="color: black; text-decoration-line: none;" title="http://null/">Orange Poland has introduced a promotion for subscribers to its tariff Plan L, offering up to PLN 699 discount when buying select iPhone smartphones on installment under a 36-month contract. In addition, subscribers purchasing devices online are also offered services free for three months.</a></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The promotion is valid when buying the iPhone 13 256GB, iPhone 13 mini 128GB, iPhone 14 256GB or 512GB, or the iPhone 14 Plus 256GB.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">Offering discounts on select iPhones is an interesting move, especially as Samsung’s latest S23 is currently the “it” phone. However, upon closer examination, the discounted phones are actually older models, such as the iPhone 13 and 13 mini, and the less popular versions of the most recent iPhone, the 14 and 14 Plus. This suggests that Orange may be trying to clear out older inventory to make way for the upcoming iPhone 15, rumored to be released in September 2023.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">This move highlights the fact that, even as people are holding onto their devices for longer periods, new hardware from top brands, such as Apple and Samsung, is still highly coveted. Telecom operators want to ensure they have the latest devices available when customers finally decide to retire their older tech. This promotion, therefore, could be a strategic move by Orange to incentivize customers to upgrade to newer models, but ultimately to clear out older or less popular inventory and make room for new devices that will be in demand.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-44844040218104296142023-03-21T13:14:00.004-07:002023-03-21T13:14:37.650-07:00Discounted Rates “For Life"<table cellpadding="0" cellspacing="0" style="background-color: white; color: black; font-family: sans-serif; width: 654.664px;"><tbody><tr><td style="border-collapse: collapse; border-spacing: 0px; border: 0px none;"><div data-fusion-class="" style="background-color: transparent; border-color: transparent; border-style: none; border-width: 0px; color: #333333; font-size: 16px; margin: 0px 0px 0px 10px; padding: 0px;"><p style="margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglxEGEo-5WIdXt0tYS9JOXBo5YeDjjPS3-z0H6q1HVLfIWyk9PDBoEYCLAfOdMXXvWZhXdRxRcjcliSzqsMB_5NqUSGZdoB6KV_Jf2UVtwxgYdBSAiZU08QeVmJziUUqaVAPDgJ-6axdP8J7QYXkKsz6c-hNbx3XZTDabpPD7immCrtVY5vHHJ5L1r0w/s612/istockphoto-1081183684-612x612.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="443" data-original-width="612" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglxEGEo-5WIdXt0tYS9JOXBo5YeDjjPS3-z0H6q1HVLfIWyk9PDBoEYCLAfOdMXXvWZhXdRxRcjcliSzqsMB_5NqUSGZdoB6KV_Jf2UVtwxgYdBSAiZU08QeVmJziUUqaVAPDgJ-6axdP8J7QYXkKsz6c-hNbx3XZTDabpPD7immCrtVY5vHHJ5L1r0w/w529-h384/istockphoto-1081183684-612x612.jpeg" width="529" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Belgian mobile operator Base has announced several aggressive changes to its mobile postpaid plans. First, it overhauled the available plans by increasing their data allowances and discounted their monthly prices, often by fairly significant degrees. </span></p><ul><li><span style="color: black;">6GB instead of 5GB per month for EUR 11 (US $11.81) instead EUR 15 (US $16.11).</span></li><li><span style="color: black;">15GB instead of 10GB per month for EUR 15 (US $16.11) instead of EUR 20 (US $21.48)</span></li><li><span style="color: black;">40GB instead of 22GB per month for EUR 21 (US $22.55) instead of EUR 29 (US $31.15)</span></li><li><span style="color: black;">100GB instead of 70GB per month for EUR 29 (US $31.15) instead of EUR 39 (US $41.89)</span></li></ul><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Second, Base unveiled an online-only promotion that offers to lock in these discounted rates “for life".</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The “price for life” promotion offered by Base is certainly a bold move to differentiate themselves from competitors and attract customers. It’s a tactic that has been used recently by other telecoms, as it can be a powerful draw for customers who are looking for predictable pricing in a time dominated by inflation concerns.</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">However, there are risks associated with this approach. If inflation worsens or telecom cost drivers rise, operators may find themselves stuck with a pricing structure that is no longer sustainable. Additionally, if customers are allowed to stay on the same plan indefinitely, it can create challenges for the operator if they want to retire those plans in the future. They may need to offer costly incentives for customers to switch to newer plans, which could negatively impact their bottom line.</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">That being said, if implemented correctly, the “price for life” promotion can be a valuable tool for operators looking to gain a competitive edge, especially in an uncertain economic climate. It can help to build long-term customer loyalty and cement the operator’s reputation as a reliable, trustworthy provider. Ultimately, the success of this type of promotion will depend on a variety of factors, including the competition landscape, market conditions, and the ability of the operator to manage costs effectively over time.</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;"><br /></span></b></i></p><p style="margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div></div></td></tr></tbody></table>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-61180765870656221042023-03-19T13:38:00.006-07:002023-03-19T13:39:06.470-07:00To A Bolder Bundle<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxox-V5DJwmt7cThqZAgVvBBE0AGO5S_G9zGDsKZC7jSNikEiBgmPuG785CAA4y1O_KctFjwgdIjOC777vgbd0G7bw4iY9PGZKbp2xF-CzrbVtsbJU33wbzV8MSyJNxRb_AHUKfwNg72w7BOw_E7x57pf91AlMage1spDjppIsIpZ2aT1o-u3BZf-RuQ/s1280/mobile-phone-1419275_1280.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="1280" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxox-V5DJwmt7cThqZAgVvBBE0AGO5S_G9zGDsKZC7jSNikEiBgmPuG785CAA4y1O_KctFjwgdIjOC777vgbd0G7bw4iY9PGZKbp2xF-CzrbVtsbJU33wbzV8MSyJNxRb_AHUKfwNg72w7BOw_E7x57pf91AlMage1spDjppIsIpZ2aT1o-u3BZf-RuQ/w530-h166/mobile-phone-1419275_1280.jpeg" width="530" /></a></div><br /><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;">Italian MVNO Optima Mobile, operating on Vodafone’s 4G network, has made an automatic top-up service available to prepaid users. Previously, customers had to manually top-up their credit online or at Mooney or PuntoL is points of sales, but now they can activate automatic top-ups for no additional charge.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">Once activated, customers’ credit cards will be charged approximately 24 hours before the designated renewal date for the chosen plan.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">Optima Italia is a multi-utility that currently offers energy and telecommunications services, and has recently also reached a deal to provide a fixed line broadband via the FTTH network of wholesale-only operator Open Fiber.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Optima Italia’s introduction of automatic top-ups for prepaid users is a simple but helpful feature that should help the operator save on costs and reduce churn. What is more interesting, however, is the fact that Optima is a “multi-utility” company that provides customers with both energy (electric and gas) and telecom services. </span> </p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">For the last several years, telecom providers have been bundling ever more services with their plan offerings to fight customer turnover. Many European operators pursued acquisitions that allow them to offer quad-play options, including mobile, home broadband, cable television and home voice all under one umbrella. Packaging other home utilities into this sort of bundle could be a logical next step for telecom operators looking to fortify its customer relationships.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;">Of course, expanding into other home utilities wouldn’t be feasible for all operators. This could only be accomplished via partnership with an existing utility, and establishing these partnerships can be challenging. However, it’s also important to realize that merged services could be achieved in either direction. Utility companies could enter the telecom space as MVNOs and compete against established providers without the need to build a new infrastructure. While existing telcos have a branding advantage and operate in a much more competitive space, a utility-driven MVNO isn’t impossible. In situations where such partnerships could be a viable option, taking the first step might be an avenue worth exploring.</p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-22580527706811385852023-03-15T06:23:00.003-07:002023-03-15T06:24:00.514-07:00 Verizon Targets Legacy Plans with Price Hike<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Vh0ic7WZeuDa-qJoghGCa7_oy42fpsJrXL0mPt_d1D0CnKwvXBY3XXPZxlTg_HR9dyvds19f-0i1UaW6U3fXvG_L3Q_-4asZvjGk5OV6Ec1AdGfLJzDXrlSM3z4EgHRAvVhk_f3_qnOuhjo0lfQLuJ-AXDZPoBIVgzP60QcllwA96yBqP7lfz8RmrQ/s1280/man-1848677_1280.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="570" data-original-width="1280" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Vh0ic7WZeuDa-qJoghGCa7_oy42fpsJrXL0mPt_d1D0CnKwvXBY3XXPZxlTg_HR9dyvds19f-0i1UaW6U3fXvG_L3Q_-4asZvjGk5OV6Ec1AdGfLJzDXrlSM3z4EgHRAvVhk_f3_qnOuhjo0lfQLuJ-AXDZPoBIVgzP60QcllwA96yBqP7lfz8RmrQ/w540-h241/man-1848677_1280.jpeg" width="540" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">Verizon Communications will raise prices for some of its older mobile plans by USD 2.00 per line per month, according to the Wall Street Journal. The price increase will not apply to current unlimited plans; only to unlimited postpaid plans from seven years ago, including the Beyond Unlimited and Go Unlimited plans. The company said customers will be able to avoid the rate increase by switching to a currently offered unlimited plan.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The company began notifying affected customers of the rate increase last week, with a spokesperson saying the higher price reflects “the added cost of maintaining these legacy plans.”</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">With this price increase on older plans, Verizon is clearly hoping to prompt customers to re-evaluate their plans and consider switching to new ones. The newer unlimited plans offer a higher threshold of top speed data for a lower price, so a switch would make sense from the consumer’s perspective. However, the operator’s decision to raise the prices of its legacy plans instead of forcibly migrating customers to newer plans is a calculated move that reflects the company’s understanding of the US consumer mindset.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">While Verizon has the power to end those legacy plans and force migration, doing so is risky. In the United States, where consumer choice is highly valued, such a move could result in backlash and hurt Verizon’s reputation in the long run. In addition, US customers have many choices, and if they feel they are being treated unfairly, they may decide to switch to a competitor.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">By increasing prices on legacy plans instead, Verizon is choosing a less drastic approach. Their strategy may still result in more customers moving to the newer plans, because the change in price will likely motivate customers to explore alternative offerings and discover that the newer plans offer more for less. But by encouraging customers to make the decision to switch themselves, the operator couches the decision in consumer empowerment.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-87306684979526370752023-03-06T18:46:00.004-08:002023-03-06T18:46:47.905-08:00 Is Italy's Mobile Market Heating Up?<table cellpadding="0" cellspacing="0" style="background-color: white; color: black; font-family: sans-serif; width: 654.664px;"><tbody><tr><td style="border-collapse: collapse; border-spacing: 0px; border: 0px none;"><div data-fusion-class="" style="background-color: transparent; border-color: transparent; border-style: none; border-width: 0px; color: #333333; font-size: 16px; margin: 10px 0px 30px 10px; padding: 0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tCvgdWz1rIjbgLo4OGwXx6YeYHuC4gIsyenUPpRyeH8hi5gLNWpvWUCV2eQDW5su5KMeaeoxmhzTSQbcHgxjBjxzw33AjL_XIlo0aZ3n7XlSMwtf7Wn0YybAM1XoF3hA6Pp9U4ScvRBoqgEEgIL07YV8l1Ph2sgyumgoOV1fj_C-T8-E7xMz1eo_rA/s508/istockphoto-1160926615-170667a.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="339" data-original-width="508" height="391" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tCvgdWz1rIjbgLo4OGwXx6YeYHuC4gIsyenUPpRyeH8hi5gLNWpvWUCV2eQDW5su5KMeaeoxmhzTSQbcHgxjBjxzw33AjL_XIlo0aZ3n7XlSMwtf7Wn0YybAM1XoF3hA6Pp9U4ScvRBoqgEEgIL07YV8l1Ph2sgyumgoOV1fj_C-T8-E7xMz1eo_rA/w585-h391/istockphoto-1160926615-170667a.jpeg" width="585" /></a></div><br /><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;"><br /></p><p style="margin-bottom: 0px; margin-top: 0px;">Italian telecoms are actively increasing their discounts to attract new customers with persuasive new promotions.</p><p style="margin-bottom: 0px; margin-top: 16px;">Telecom Italia (TIM) has expanded the availability of its two plans designed to attract customers from rivals. Both plans come with large amounts of 4G data (100GB and 150GB), unlimited calls and SMS for EUR 7.99 (US $8.45) per month. Lyca Mobile has also joined the fray with its new “Port In” plan, which offers 200GB of 4G data plus unlimited calls and SMS, for EUR 8.99 (US $9.51) per month.</p><p style="margin-bottom: 0px; margin-top: 16px;">Both companies’ plans are available for customers who port their numbers over from Iliad, Fastweb, PosteMobile, and a range of other MVNOs.</p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">It is difficult to say definitively whether the Italian mobile market is becoming more competitive based on just these two recent offers. These promotions from TIM and Lyca Mobile could just be part of the normal promotional lifecycle.</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">However, it’s worth noting that both TIM and Lyca Mobile have introduced plans specifically aimed at enticing customers to switch from other providers. This could be an indication that these companies are feeling pressure to stand out in an increasingly crowded marketplace.</span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">While it remains to be seen if these new offers lead to a full-blown price war, it’s possible more offers like these could be introduced in the coming months, as Italian operators struggle for market share and attempt to retain customers in the face of growing competition. </span></p><p style="margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div></div></td></tr></tbody></table>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0tag:blogger.com,1999:blog-4940408600861970668.post-63424982948404838112023-03-04T19:52:00.004-08:002023-03-04T19:52:58.996-08:00 Mobile Goes Prime Time<p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioDwMG1uDYc5fxRI-i9rSY7qjadh3S8-haiiYDbI8MGmgjoX8SdRfXHaNKyWV21TJwxl_OrgwjXtFkolFHWWBWTDK5IN-oae8QZIZF1I4_cIy64Cf_Q7uAnXej908gnjO1xQl-yYfkINqQmVSv5TV8zdHNIZDEMjhSaFvTA7qx6brry2-LT5jAz0igTA/s508/istockphoto-1214750687-170667a.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="339" data-original-width="508" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioDwMG1uDYc5fxRI-i9rSY7qjadh3S8-haiiYDbI8MGmgjoX8SdRfXHaNKyWV21TJwxl_OrgwjXtFkolFHWWBWTDK5IN-oae8QZIZF1I4_cIy64Cf_Q7uAnXej908gnjO1xQl-yYfkINqQmVSv5TV8zdHNIZDEMjhSaFvTA7qx6brry2-LT5jAz0igTA/w545-h364/istockphoto-1214750687-170667a.jpeg" width="545" /></a></div><br /><span style="color: black;"><br /></span><p></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;"><br /></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 0px;"><span style="color: black;">This week, two telecoms in different countries have announced similar promotions that offer pay-TV services to otherwise mobile-only customers.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">In Tunisia, Orange has partnered with France Televisions to allow its mobile subscribers to purchase streaming plans, giving them unlimited access to France.TV Go service, which features four main live channels and a library of past programming.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">Meanwhile, Vodafone Spain has launched three new mobile-only plans with unlimited data that also provide access to pay-TV packages, including Disney+, HBO Max and Amazon Prime Video.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">The recent offerings from Vodafone Spain and Orange Tunisia point to what is possibly an emerging trend in the telecom industry. This is a departure from the traditional telecom practice of bundling pay TV with in-home internet connections. This trend could be seen as a reverse cord-cutting, where users drop their home broadband (relying on their mobile device for all their internet activity), but keep their cable TV.</span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;">This development is a further indication that mobile plans are increasingly occupying the central position of most users’ telecom bundles, rather than home broadband. However, it is worth noting that this trend is still in its early stages and may not be a good fit for all consumers. Many users still prefer fixed broadband or may not be interested in pay-TV services at all. Yet, for that targeted slice of consumers who prefer the convenience and flexibility of mobile-based entertainment options, this kind of offer could hit the sweet spot. </span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><i style="background-color: transparent; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"><b><span style="color: blue; font-family: helvetica; font-size: medium; line-height: 18.48px;">Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.</span></b></i></p><p style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;"></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><p style="background-color: white; color: #333333; font-family: sans-serif; font-size: 16px; margin-bottom: 0px; margin-top: 16px;"><span style="color: black;"></span></p><div class="post-body entry-content" id="post-body-4600709266624888085" itemprop="description articleBody" style="background-color: white; color: #666666; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 14.52px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-2628454762094806683" itemprop="description articleBody" style="font-size: 15.972px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-7817920527139529255" itemprop="description articleBody" style="font-size: 17.5692px; line-height: 1.4; position: relative; width: 546px;"><div class="post-body entry-content" id="post-body-6487999523757031151" itemprop="description articleBody" style="font-size: 19.3261px; line-height: 1.4; position: relative; width: 546px;"><p style="color: #333333; margin-bottom: 0px; margin-top: 16px; text-align: center;"><i><b><span style="color: blue; font-family: helvetica; line-height: 18.48px;">Learn more about Tarifica at <a href="http://www.tarifica.com/" style="color: #2288bb; text-decoration-line: none;">www.tarifica.com</a> </span></b></i></p></div></div></div></div>The Tarifica Telecom Industry Research Departmenthttp://www.blogger.com/profile/17336488463647708794noreply@blogger.com0