Concerns Regarding U.K. Public Wi-Fi Security

According to a recent survey, the majority (63 percent) of U.K. consumers would prefer mobile broadband over public Wi-Fi hotspots (26 percent) as a means to go online when out and about. Respondents expressed concern about Wi-Fi security, as well as about the often complicated sign-up forms used by access points. Other public Wi-Fi problems cited include sporadic coverage, performance and price. In the worldwide rush to deploy free public Wi-Fi, discussion of the matter tends to center on the advantages, such as cost savings and convenience for users and consumer data mining for local businesses. However, this survey is a useful antidote to the hype, pointing out that there are also some major disadvantages to the service, security lapses being the most grievous. Especially in a developed, affluent market like that of the U.K., users may determine that cost savings are outweighed by the risk of having one’s data or even identity stolen over the free and easy airwaves. If operators want to succeed with public Wi-Fi, they would be well advised to address security issues aggressively and early on.

The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues:  http://www.tarifica.com/TarificaAlert.aspx

Maroc Telecom Launches Free Hotspot Service

Moroccan fixed and mobile operator Maroc Telecom has launched an internet-access solution called WifiPub that allows users to access the internet at various hot-spots located in public places such as hotels and restaurants. Connection is free, but users must watch an advertisement lasting about 10 seconds before the internet session can begin. The service also offers data-mining applications for advertisers, giving them the ability to locate users, determine purchasing profiles and obtain real-time reports on the whereabouts and number of visitors. 

With interactive ad revenues on the rise worldwide, funding internet access through ads makes a great deal of sense. In addition, public WiFi has a value-added aspect for advertisers, namely the data-mining capacity which allows them to more effectively target potential customers. Again, free access to data can be a very effective driver of internet-based commerce and a boon to both operators and their partners in terms of eventual revenue.

The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes two noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about The Story of The Week :  http://www.tarifica.com/storyoftheweek.aspx