Vodacom South Africa Launches Reverse-Billed Data for Businesses

Vodacom South Africa has launched reverse-billed data for its business customers. It allows businesses to offer clients and staff free access to their websites, online content, apps and data services without affecting their own data bundles. Businesses can thereby expand their reach, increase website traffic and improve engagement, because clients do not need to worry about the cost of data. 

Vodacom Business offers a tiered billing model with subscription fees and usage based on a sliding scale, charged to the sponsoring company. For reverse-billed data, businesses will subscribe to a service where their specified URLs will be charged according to usage. 

Vodacom Business’ reverse-billed data is an interesting and innovative concept, in some ways reminiscent of zero-rating in the consumer market. In zero-rating, an operator makes data available free for certain apps, usually popular ones such as streaming entertainment or OTT messaging. This is done for several reasons—to inculcate high-data-consumption habits in customers, to promote a service partnership and to gain a competitive advantage over rival operators.

In this case, the target audience is not consumers in general but clients of a specific company to whom that company would like to offer complimentary access to sites, apps and related services. Vodacom is selling its business customers the reverse-billed data service, making it possible for them, in turn, to provide what is essentially zero-rated data to their customers. If that allows businesses to increase their client base and by extension their revenue, the uptake of the reverse-billed data service will not only bring in revenue for Vodacom but also increase acquisition and retention of customers for the operator.

The tiered, sliding-scale billing structure appears to be a sound idea, as it would make it possible for all sizes of business customers, enterprises and SMEs, to subscribe to the service. The fact that the data that is reverse-billed is charged according to usage as opposed to flat-rate should be appealing to business customers because it gives them the security of knowing that they are only paying for data actually used.

The one question looming over this offering is whether the data charges that ordinarily would be accrued by corporate clients accessing the sites and apps of businesses are prohibitive in any way. If companies really hold back from using data in these ways because of charges, to the point where they would significantly increase their usage if the data were reverse-billed, then the offering should succeed. But it is also possible that the analogy between consumers using zero-rated data and businesses using reverse-billed data is inexact.

Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.
Learn more about Tarifica at www.tarifica.com.

Business With an Innovative Music Payment Plan

Mobile operator Telia Norway said that customers with a business subscription can now use its Music Freedom service without burdening their employer with the cost, by paying the NOK 49.00 (US $5.10) monthly charge themselves using the Norwegian mobile payment app Vipps. The aim is to stop corporate subscriptions from being restrictive.

Music Freedom separates data used for streaming or downloading tracks from the allowance provided in the subscription. It works with Spotify, Apple Music, Tidal, Deezer, Beat and Audiomack, via mobile application or browser. Music Freedom includes use in the EU/EEA and Switzerland.

Vegar Heir, commercial director at Vipps, said Telia is an early adaptor of new payment methods and is one of the first mobile operators to offer its customers the option of recurring payments.

The increasing blurring of the boundaries between personal and business use of mobile devices poses some challenges for both mobile operators and mobile users. BYOD usage patterns encourage employees of companies who are on business plans to use their devices for ubiquitous personal purposes such as music streaming. Of course, this can create problems for the employers when it comes to dealing with the charges, getting reimbursement from employees and maintaining corporate morale.

Telia Norway is offering an app-driven solution to this problem by allowing a kind of split billing in which the employee pays the monthly charge directly, as an individual, for music streaming from Spotify, Apple Music or whichever service, despite the fact that the rest of the data consumed is paid for the company. This way, there is no conflict, and both employer and employees are financially whole. The partnership with Vipps, the mobile payment platform, enables the functionality of the payments possible in what appears to be a seamless manner.

Music Freedom, true to its name, should provide enough freedom to keep corporate subscribers happy, which in turn should increase loyalty and subscriber acquisition in future.

Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 

Learn more about Tarifica at www.tarifica.com.

Ooredoo Oman launches Maktabi+ packages

Operator Ooredoo Oman has launched its new Maktabi+ package for businesses. This “office in a box” package caters to the growing number of small and medium-sized enterprises (SMEs) and small offices/home offices (SOHOs) across Oman by providing them with unlimited internet on a 10 Mbps fixed line internet bandwidth with extra mobile lines. Available to new and existing customers on a one-year contract for OMR 50.00 (US $129.50) a month, Maktabi+ comprises a landline and four mobile lines, with included minutes, data and free calls between colleagues in addition to broadband internet. 

Small and medium-sized enterprises are a fertile and rapidly growing sector for telecom operators to court as subscribers and derive revenue from. Not only is the number of SMEs on the increase, but so is the prevalence of setups such as home offices and other unconventional workplaces. These need the essentials for operating a business—connectivity for cable internet and landlines on the one hand and mobile devices on the other. Oordeoo Oman is proposing to meet this need directly with its new targeted offer, the Maktabi+ package.

Ooredoo is well positioned to make this offer because it is both a mobile and fixed line operator (it is one of four MNOs in the country). While mobile voice, texts and data are of course essential to the operation of any company today, fixed broadband internet is also key and should not be left out of an SME package. The inclusion of landline phone is perhaps less necessary, but it is a convenience and connection to traditional ways of doing business that are still important to the functioning of many businesses. The fact that it must be very low-cost for the operator makes its inclusion an easy decision. The free calls between colleagues is a nice touch that should help sell the package, considering that the daily volume of calls within the organization, no matter how small, is likely to be relatively high.

We can imagine a couple of ways in which this offer could be improved. One is to increase the speed of the broadband internet, perhaps to 50 Mbps, as 10 Mpbs may seem a little low for some users. The other is to make the package expandable to allow for more than four mobile lines, as that number is also rather low even for a small enterprise. 

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  

To learn more about Tarifica, please visit www.tarifica.com 

Facebook Plans Mobile Money Based on New Cryptocurrency

U.S.-based internet giant Facebook has announced its intention to launch a mobile money platform in 2020, based on its own cryptocurrency Libra, which will debut by the end of 2019. The Calibra digital wallet, which is designed to make it easy to save, spend and transfer money over the internet, will be available in Facebook Messenger, via Facebook-owned WhatsApp and as a standalone app, the company said.

Facebook said the new service aims to reduce financial exclusion, as many people around the world still lack access to basic financial services. With it, users will be able to send Libra over the Calibra wallet “to almost anyone with a smartphone, as easily and instantly as you might send a text message and at low to no cost,” Facebook said. In time, it plans to offer additional services for consumers and businesses, like paying bills with the push of a button, retail purchases via code-scanning and public transit rides without needing to carry cash or a pass.

The company promised security protections “using all the same verification and anti-fraud processes that banks and credit cards use,” as well as automated systems that will proactively monitor activity to detect and prevent fraudulent behavior. Live customer support will be available.

Facebook also pledged not to use Calibra customers’ account information and financial data to improve ad targeting on the social network or its other apps. In limited cases, personal data may be shared “to keep people safe, comply with the law and provide basic functionality to the people who use Calibra,” Facebook said. Any other data sharing with third parties or other Facebook services will require prior consent from users. The company noted that the Calibra service is still in development and that it will be consulting experts “to make sure we can deliver a product that is safe, private and easy to use for everyone.”

Mobile money platforms are a major force in the mobile telecom market today. They originated as a source of liquidity for the unbanked in developing economies and have expanded rapidly over the past several years to provide financial services of many kinds to users at all levels of wealth and sophistication. Concomitantly, the range of goods and services that can be paid for via mobile money platforms has also greatly widened.

In this context, Facebook’s intention to enter into the mobile money sphere should be taken very seriously—and particularly by mobile operators. MNOs have taken the lead in creating and spreading mobile money platforms. The most important service worldwide, M-Pesa, was developed by Vodafone for Safaricom in Kenya and Tanzania and has gone from dominance in Africa to success in India, Egypt, and Eastern Europe. Other operators have started their own mobile money services, either on their own or in partnership with banks.

For Facebook to create its own is a major challenge thrown down to operators, not only because Facebook is not an MNO but because of the company’s worldwide reach, deep pockets and vast pre-existing user base of nearly 2.5 billion. MNOs have already dealt with incursions into their traditional areas of business by disruptive players such as OTT providers; now they face a challenge in one of their innovative, non-traditional spaces.

However, we should ask ourselves to what extent Facebook can challenges the MNOs with respect to mobile money. The social-media giant is basing its forthcoming service on an as-yet-unlaunched cryptocurrency, not on national currencies. While cryptocurrencies such as Bitcoin now appear to be finding favor in the global marketplace, the sector has been plagued by controversy. As recently as 2018, Facebook itself banned cryptocurrency advertising on the grounds that many of the offerings were “not currently operating in good faith.” In addition to possible concerns over pyramid-scheme-like cryptocurrency fraud, privacy is likely to be a serious issue when it comes to Facebook’s Libra. While the blockchain technology on which cryptocurrencies are based promises high security, that assurance may well be considerably offset by widely-expressed worries about Facebook’s alleged violations of users’ privacy, for which the company is facing massive scrutiny. And although Facebook is touting the Calibra mobile money wallet as a boon to the unbanked, it is unclear whether a cryptocurrency will fit the needs of users in developing economies.

A useful way for MNOs to respond to Facebook’s mobile-money challenge would be to focus on the issue of privacy and security. Operators already have a reserve of customer goodwill to build on, and they should remind their subscribers that they have already been keeping their financial and other data secure and will continue to do so.

Tarifica’s products and services are powered by large-scale data from the global telecom industry and a deep level of expertise gained from our singular focus. We leverage these core attributes to help our clients understand their markets and answer their most challenging questions. Our team of analysts, software engineers and data scientists deliver real-time dynamic solutions for the telecom industry. Our software and state of the art data extraction techniques enable our clients to make smart decisions in real-time based on insightful, actionable data.

We are the telecom plan & pricing experts.

 If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com 

WhatsApp Announces Fix for Spyware Vulnerability

Facebook-owned WhatsApp, the international OTT messaging and voice-calling platform, said on Monday that it had released a patch to fix a vulnerability in its system that could allow hackers to implant spyware in mobile phones remotely, just by placing a call to the phone, even if that call is missed. The move came after reports that such a security breach did occur.

The Financial Times identified the entity that caused the breach as NSO Group, an Israeli company that designs spyware. The newspaper stated that the targets of the attack included a London-based lawyer who is an adviser on a case that accuses NSO of providing the functionality to spy on a Saudi dissident, a citizen of Qatar and a group of Mexican journalists and activists.

It is not clear to what extent the remote implantation of the software allowed for actual access to private data, since WhatsApp released the patch very quickly. According to news reports, NSO denied the accusation and stated that it “would not or could not use its technology in its own right to target any person or organization, including this individual,” referring to the London lawyer, whose name has not been published in connection with this incident. NSO further said that its technology is licensed to governments “for the sole purpose of fighting crime and terror” and that NSO has no role in deciding how and against whom those governments use it.

In addition to fixing the vulnerability, WhatsApp said it urges users to update to the latest version of the app, “out of an abundance of caution.”

WhatsApp is used by some 1.5 billion people around the world, so the potential for harm is obviously very great if weaknesses such as this one occur, and even greater if they go undetected for longer periods than this one. WhatsApp has proudly advertised its end-to-end encryption, so it probably comes as a big surprise for most users that this attack was even possible. The nature of the vulnerability, according to reports, was the phenomenon of buffer overflow, in which excess data residing in a temporary storage location is overwritten to an adjacent memory address. The malware or spyware injects code that causes a buffer overflow, and then exploits the data that is moved out of the encrypted area.

We think mobile operators should be aggressively using this story in their marketing campaigns. WhatsApp has long been eating into their core businesses, first with text messages and now with VoIP calling and enhanced messaging to send video and documents. Now that a frightening vulnerability to invasions of privacy has been discovered, MNOs could benefit from reminding their customers and potential customers that cellular mobile telephony is still the safest option, and to beware of promises about encryption by OTT players.

Of course, the networks of mobile operators are by no means perfect; they, too, could be breached by sophisticated software. However, at the very least, the relatively local nature of a mobile network provides some assurance that global bad actors will not target them but instead go after an OTT that is more or less present everywhere. It is, of course, also important for MNOs to keep on top of network security, and they are well advised to do so and advertise that fact. An invidious comparison with WhatsApp, at least at the present moment, will likely be very effective in terms of public relations. Today, WhatsApp says it has fixed the breach; tomorrow, however, others may be discovered and exploited.

Tarifica’s products and services are powered by large-scale data from the global telecom industry and a deep level of expertise gained from our singular focus. We leverage these core attributes to help our clients understand their markets and answer their most challenging questions. Our team of analysts, software engineers and data scientists deliver real-time dynamic solutions for the telecom industry. Our software and state of the art data extraction techniques enable our clients to make smart decisions in real-time based on insightful, actionable data.

We are the telecom plan & pricing experts.

 If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com 

3 Sweden Goes to a Single Mobile Plan for Business Customers

Mobile operator 3 Sweden said it is simplifying its approach to enterprise customers by offering just one corporate mobile plan, called 3Foretag, which provides unlimited internet use within Sweden at a lower price. This is the first major change made by new CEO Haval van Drumpt, who started in the position three months ago. Van Drumpt said that the Swedish corporate market is characterized by a flurry of different services that are difficult to compare; 3 Sweden’s initiative is intended to counteract that. The new, unified subscription provides unlimited data, voice calls, SMS and MMS at a price that is around half the least expensive comparable subscription on the market.

The operator cited a survey it carried out among 100 SMEs in conjunction with opinion polling company YouGov, which found that 6 out of 10 respondents said it was either difficult or very difficult to choose among the many mobile subscriptions available. Nine out of 10 respondents said they would not pay more than SEK 399.00 (US $41.67) per month, said 3 Sweden, while the sector average is approximately SEK 599.00 (US $62.56) for a service with unlimited internet.

The new tariff, 3Foretag, costs SEK 249.00 (US $26.00) a month. Customers who sign up for 24 months will have the roaming service 3Varlden Foretag included. It lets customers use the internet in 80 countries worldwide at the same price as they would in Sweden, up to a maximum of 100 GB.

3 Sweden offers other services on top of this basic subscription, namely data SIMs at SEK 49.00 (US $5.12) per month, switchboard services for SEK 69.00 (US $7.21) per month, 3Extrasurf and 3Surfpass.

In a world of seemingly exponentially increasing choice, offering only one option is a radical move. With customers expecting customization more than ever, it certainly is counterintuitive to hark back over a century to Henry Ford’s principle that his customers could have their Model T cars painted any color they wanted, as long as it was black. In the case of 3 Sweden, though, there are valid reasons to believe that such an approach could work.

The operator’s new CEO is proposing a come-from-behind move given that its current market share is only 6 percent. Boldness often pays off in such circumstances. The Swedish mobile market for business plans is currently clogged with a disconcerting number of competing offers and choices within plan suites, and according to 3 Sweden’s research, executives at SMEs are confused and overwhelmed.

Of course, the new 3Foretag plan is not exactly the mobile telephony equivalent of “black.” The operator’s simplification is upward, not downward—subscribers get unlimited services and roaming, and at a very low price. This is a highly competitive, indeed disruptive move that could garner 3 Sweden a significant number of new subscribers. The question is, is it sustainable?

If it is not actually sustainable long term, the operator could raise prices after a while, or place limits on the service allowances. That might have the effect of alienating customers, though. A better idea would be to try and recoup profits from offering extra solutions for SMEs, innovative products outside of basic services, which could be added on to the plan at extra cost. Clearly 3 Sweden is already thinking in this direction, since it is offering switchboard services and data SIMs. Going further in this direction could be the way to be able to maintain 3Foretag’s viability and gain steadily in market share among business customers.

   Tarifica’s products and services are powered by large-scale data from the global telecom industry and a deep level of expertise gained from our singular focus. We leverage these core attributes to help our clients understand their markets and answer their most challenging questions. Our team of analysts, software engineers and data scientists deliver real-time dynamic solutions for the telecom industry. Our software and state of the art data extraction techniques enable our clients to make smart decisions in real-time based on insightful, actionable data.

We are the telecom plan & pricing experts.

 If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com 

Hrvatski Telekom Implements eSim in Electric Mountain Bikes

Croatian operator Hrvatski Telekom has placed eSim technology in the new Greyp G6 electric bicycle, produced by Croatia-based Greyp Bikes. The so-called eMTB (electric mountain bike) combines bicycle components, high technology, and constant internet connectivity. The mobile connectivity allows owners to remotely control certain bicycle functions and to locate the bike, detect theft attempts, warn a potential thief to stop and, if necessary, remotely disable the bike. Thanks to Hrvatski Telekom, every Greyp G6 will come with an internet connection usable in 104 countries worldwide, with data costs to be paid by the operator until at least 2022. The bike itself, which comes in three versions, is priced from €6,499 (US $7,368) to €7,499 (US $8,502).

This initiative from Hrvatski Telekom represents an extension of the connected-car concept, already well established, to the world of biking. An eMTBs is essentially a battery-assisted bike; the user transmits power to the wheels by pedaling, but the battery kicks in and provides extra power to make it possible to go more quickly up hills, accelerate out of potentially dangerous situations and get greater control over movement whenever needed.

In addition to GPS, a three-axis gyroscope and an accelerometer, the Greyp G6 has the built-in eSIM, Bluetooth, Wi-Fi and a USB-C port. With the internet connectivity provided by Hrvatski Telekom, the bike rider can access services such as navigation, data about the current ride and a video feed from a front or rear camera into a smartphone mounted on the handlebars. The connectivity-based features that work when the rider is not with the bike are very helpful in terms of security, theft prevention and location in the event that one forgets where the bike is or needs to track it. All these services are accessed via a proprietary app (currently Android only, with an iOS version said to be coming later in 2019).

The fact that a mobile operator co-developed this smart bike and has embedded its SIM in the bike itself is noteworthy for several reasons. First, it represents a parallel with connected cars, and although the eMTB is certainly a niche product compared to a car—and even compared to a high-end connected car—it is relatively new product that is likely poised to grow in popularity, especially in developed markets. And even if there is not a large quantity of business to be done here, the Greyp G6 is a rolling advertisement for how advanced the mobile operator is and how willing it is to embrace and facilitate new technological trends. This may be a small corner of the IoT space, but it is a significant one in terms of publicity and brand enhancement. Including three or more years of free data along with purchase of a Greyp G6 may seem very generous, but it is actually a solid investment for Hrvatski Telekom. 

 Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com 

Salt Launches Flat Tariff for Switzerland, EU, U.S. and Canada

Swiss operator Salt has introduced a new mobile flat tariff called Plus Europe, which is valid for Switzerland as well as for international and roaming calls to and within the EU, the U.S. and Canada.

The new Plus Europe subscriptions include unlimited full-speed internet (LTE+ up to 1 Gbps) within Switzerland; unlimited calls, SMS and MMS within Switzerland; unlimited calls, SMS and MMS from Switzerland to the EU, the U.S. and Canada; and unlimited data roaming and calls, SMS, MMS within the EU, the U.S. and Canada.

The Plus Europe tariff costs CHF 69.95 (US $69.78) a month without commitment, within a time-limited promotion, after which it will cost CHF 89.95 (US $89.73) a month.

  

Today’s consumers across a variety of market types, but especially in the advanced markets, are demanding both simplicity and flexibility—two features that do not always go together well. This offering from Salt (rebranded from Orange) appears to do both, in a way calculated to appeal to Swiss users who travel a good deal in other advanced marketplaces, the EU, the U.S. and Canada. Presumably they are mainly business travelers who will have a substantial need for data, voice and texting while on the go.

The simplicity lies in the “flat” nature of the plan: There is a single price that covers a variety of service options, and those options are accessible either in the home country or in the external regions.

The flexibility lies in several aspects of Plus Europe: For one thing, there is no contract, and contracts have been shown to be increasingly unpopular among both high-end and lower-end consumers. The plan is charged for on a simple monthly postpaid basis, no commitment. Then there are the service features, which have something for everyone—those who use mainly data will have unlimited access (unless there is “small print” that we are not aware of at the moment), while those who rely on voice, SMS and MMS will also be well served. The fact that roaming data costs the same as data in Switzerland is generous; however, the speeds found abroad will likely be lower, and certainly will not be LTE +. 

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com 

Vodafone Germany Offers Zero-Rated Data Gaming Pass

Vodafone Germany is offering a free gaming pass to subscribers of Young tariffs that were introduced in 2017, but subscribers of Young tariffs that debuted in 2016 will be charged €5.00 per month for the pass, as will subscribers to the operator’s Red tariffs from 2016 and 2017 and the Red + Allnet and Red + Data tariffs, according to a report. The pass provides zero-rating data for gaming.

The gaming pass is not available with the Red XL, Young XXL and Red + Kids options. It has a one-month minimum term, cannot be swapped with other passes and can only be used in Germany.

Vodafone has the right to offer its pass for EU roaming with a limit of 5 GB of data per month. The games currently available with the option for Android and iOS are Asphalt 9, Legends, Clash of Clans, Clash Royale, Dead Rivals, Elvenar, Forge of Empires, Hay Day, Pokemon GO and Warlords of Aternum.

As we have written in this space on a number of occasions, mobile online gaming has become a major sector of the mobile market, and since the increasingly rich-featured games consume very large amounts of data, they are a lucrative revenue opportunity for mobile operators as well as for game designers.

Targeted zero-rating of data has proved time and again to be a very reliable way of stimulating usage of mobile services. The strategy of encouraging greater usage by not charging and then imposing a charge once users have become habituated to higher levels of data consumption is tried and true, and widely implemented in markets where net-neutrality regulations do not stand in their way.

Promoting gaming usage on tariffs that are targeted to young users is particularly appropriate, given that gaming appeal especially, if not entirely, to this demographic. Vodafone’s Young suite of plans was introduced in 2016 for users aged 18 to 28 and includes flexibility and various discounted bundles—again, features that are particularly valuable to the youth demographic.

As to why the operator has chosen not to offer the free gaming pass to those who joined in 2016, it is possible that Vodafone feels that customers of longer standing are less likely to leave the operator and therefore do not need to be prioritized for retention-oriented marketing efforts. The fact that the offer is also not available to customers of other tariffs that are not in the Young group is explainable in terms of demographic preferences, with these other subscribers presumably much less likely to be interested in gaming. Nonetheless, anyone who is not a Young 2017 subscriber and is interested in gaming can still receive gaming data at a very low price, just €5.00, so the promotion reaches farther than it might at first appear. 

 Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  If you have any questions about this article, feel free to contact our Editor-in-chief John Dorfman at jdorfman@tarifica.com

To learn more about Tarifica, please visit www.tarifica.com