The pace of change in the mobile services industry is constantly accelerating. This means new opportunities will
arrive faster than ever before and are likely to play out more quickly as well. Operators must watch carefully for
these ‘waves of opportunities’ and quickly take advantage of them before they either become mainstream (and
no longer have special value) or become obsolete as new disruptions impact the market.
The
Tarifica Global Insights Series analyzes and reports on innovative practices in the development and
marketing of consumer mobile plans. Each report describes a significant opportunity in mobile plan development
and how operators are creating new plans in response to that opportunity. The series provides comprehensive,
in-depth information that identifies best practices across more than 25 countries representing every region in the
world, and enables operators to quickly and successfully take advantage of new strategies in plan development
and marketing. The reports include case studies in multiple regions that describe best plan implementation and
marketing practices that have enabled operators to quickly and successfully take advantage of new
opportunities through innovative mobile plan development and marketing.
This series of reports is an important resource for operators that are searching for new and better ways to
increase revenue and profits, desire to be perceived as leading edge ‘first movers,’ or need to defend their
market share against disruptive offers from competitors. These reports enable operators to take advantage of
Tarifica’s unique global vantage point to more quickly bring leading edge offers to market that capture new
revenue opportunities.
The
Tarifica Global Insights Series is an annual program comprised of four quarterly reports as shown below.
2016 Report Series
QUARTER 1 (FEBRUARY 2016): Designed for Success – Developing Plans for the Youth and Student
Demographic
Globally, over half the world’s population is under the age of 30. While this percentage varies from country to
country, the youth/student market segment has unique needs that must be understood in order to take
advantage of this revenue opportunity. Moreover, when young people transition into adulthood and begin to
make independent financial decisions, incumbency presents a unique opportunity for mobile operators to win
long-term customers. This report will focus on the plans, promotions and other initiatives undertaken by operators
to win and hold this key demographic.
QUARTER 2 (MAY 2016): Adapting to Changing Expectations – New Strategies for Pricing Smartphones
and Pairing Them with Mobile Plans
The practice of offering heavily subsidized devices tied to long-term plans no longer meets users’ needs for
faster upgrades and shorter or more flexible contracts. As a result, operators are experimenting with numerous
other models for selling high-end smartphones to their subscribers. This report will examine financing options,
new phone replacement programs and other strategies aimed at helping consumers obtain smartphones and
ramping up customers’ monthly mobile spend.
QUARTER 3 (AUGUST 2016): New Frontiers of Mobile Offerings –Partnerships with Streaming Audio and
Video Services
Operators around the world are exploring new revenue sources beyond mobile data. One approach is to
partner with streaming media companies such as Spotify and Netflix. Mobile operators are increasingly offering
plans with these services included or available as add-ons. This report will focus on the demographics and
unique needs of this target market and their impact on plan structures, promotions, marketing practices and
pricing. It will also analyze the differences among the various streaming services in terms of consumer
perceptions.
QUARTER 4 (NOVEMBER 2016): Avoiding the ‘Dumb Pipe’ Trap – Innovative Approaches to Packaging
and Pricing Data
The decline in calling and messaging revenue has made many operators ever more dependent on data. This
has made it difficult for operators to differentiate their offerings without lowering their per-GB price. Many mobile
operators have been experimenting with new pricing models for their data to overcome this challenge. Among
the many initiatives employed are offering time-limited data, having zero rated or dedicated data allowances
for specific services/apps, offering rollover data, etc. This report will identify and analyze all of these tactics,
with particular focus on their impact on consumer satisfaction, churn reduction and ARPU.
Analyst Support
Every subscription comes with five hours of analyst support. Subscribers also receive one-on-one briefing
sessions with Tarifica’s Analysts each quarter. Sessions, which include a Q&A format, are designed to help
subscribers gain a further understanding of the strategies, innovations, trends and opportunities occurring
worldwide in mobile plan development. A subscriber’s colleagues are welcome to attend these briefings.
Subscriber Benefits
The
Tarifica Global Insights Series provides subscribers with two distinct layers of analysis:
First, the reports analyze how each service/strategy was deployed, branded and marketed. The reports dive
deeply into every element of these plans (their included service volumes, one-time costs, recurring charges,
restrictions, marketing campaigns, and more) to provide a comprehensive look at precisely how these plans are
being designed and launched. This level of specificity is critical for operators seeking to create successful
programs in their own market.
Second, these reports bring to bear worldwide examples and case studies analyzing the factors behind the
success or failure of these new strategies. Subscribers to The
Tarifica Global Insights Series will be able to learn
from operators at the forefront of innovative practices and strategies. Subscribers will be able to view and
compare many different versions of these strategies and understand the regional factors involved.
The Tarifica Global Insights Series provides meaningful business intelligence that can be used to design plans
that decrease churn and win new customers. Each report evaluates the success/failure of strategies based on
key performance indicators, assesses the ease/difficulty of replicating each approach and provides detailed
sets of best practices for adapting the program to other markets.
The
Tarifica Global Insights Series will facilitate subscribers’ efforts to increase revenue and profitability, gain
market share, demonstrate innovative leadership and rapidly take advantage of new market opportunities.
Subscription Fee
The price for an annual subscription that includes all four quarterly reports, five hours of enquiry support and
quarterly one-on-one briefings is US $15,000. The subscription fee will be reduced to US $10,000 for orders
placed by 15 February 2016, representing a 33% early purchase discount.
About Tarifica
Tarifica is uniquely qualified to provide this series based on its singular focus on researching and analyzing
mobile plans around the world. In maintaining the Tarifica Mobile Database, Tarifica’s research team tracks
and catalogs every mobile plan, rate and offer from over 250 MNOs and MVNOs in 66 countries in every
region of the globe. This effort enables Tarifica’s analysts to gain a broad understanding of the latest innovations
in plan development occurring worldwide. With this new report series, Tarifica leverages this focus to highlight
and analyze the most impactful strategies on a global level.
sales@tarifica.com
