Vodafone Germany and Recogizer Offer Big-Data Analysis

Vodafone Germany, in cooperation with Recogizer Analytics, a German company, is offering an analysis tool for companies using the Internet of Things. Business customers can evaluate large quantities of data from building technology, machines and sensors, with the goal of increasing the energy efficiency of buildings, reducing machine downtime and improving the reliability of installations. With the Big Data Analysis cluster, Vodafone is offering a complete product range consisting of hardware, a Vodafone Global SIM, data analysis collection, secure data hosting on German servers and intelligent data analysis. The service is based on Vodafone’s LTE grid and, in future, will be based on the operator’s 5G network.     This ambitious offering targeted at business subscribers appears to be an excellent way for a mobile operator to create revenue and innovative opportunities for itself beyond traditional mobile services. The rapidly growing IoT sector is already a promising source of revenue for operators, as we have written in the past; providing an analytic tool for the IoT is a new and creative way to grow within that sector. Not only is Big Data Analysis potentially very useful to companies in the building industry and therefore an opportunity to enhance Vodafone’s brand, but the fact that it runs on Vodafone’s LTE network makes it a source of ongoing revenue, a way of more fully utilizing the operator’s capacity, and a way of increasing Vodafone’s customer base (via the Global SIMs). Partnering with a technology company to develop this complex system looks to be a savvy move, and on the whole, we see Big Data Analytics as a likely win-win situation.

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.

To learn more about Tarifica, please visit www.tarifica.com 

Congstar Offers Starting Credit to Postpaid Customers

Congstar, the discount brand of Deutsche Telekom, has launched a new promotion offering a €20.00 (US $22.50) starting credit to new customers who subscribe to a “Congstar wie ich will” (Congstar As I Want It) postpaid plan by 30 June. Subscribers can choose from 100, 300 or 500 service units, with options costing €2.00 (US $2.25), €4.00 (US $4.50) or €8.00 (US $9.00) per 30 days. Heavy data users, as well as those who use up their selected data allowance, can add a Data Turbo option for an additional €5.00 per month, in which the maximum data speed doubles to up to 14 Mbps. Alternatively, subscribers can add 100 MB for €2.00 as often as they like. Customers not selecting any options will pay €0.09 (US $0.01) per minute or per text to any German network, and they can buy a daily data pass worth 200 MB for €1.00 (US $1.12). Flexibility has emerged as one of the most important demands among consumers of mobile services—especially when it comes to data allotments and especially among budget-minded consumers and younger consumers. This desire for flexibility in plan features has been associated with an unwillingness to be tied down to long-term commitments; thus the prevalence of flexible data in prepaid plans. Congstar, however, is making this feature a key element of its postpaid plan “Congstar wie ich will,” allowing subscribers to alter their data allowances from month to month, add extra data at will, or even buy their data by the day. The plan even includes variability by data speed. We believe this is a savvy move that will help the operator profit from the data-use habits of an in-between demographic, more committed than a typical prepaid customer but more wary of being locked into standard data allotments than the typical postpaid customer. Also, offering a substantial credit up-front on a short-term, promotional basis should be effective in driving business to the operator.

Subscribers to The Tarifica Score™ can evaluate the offerings from all major competitors in their market. Click here to get your country scored.

Women are More Inclined to Buy Leading Mobile Phone Brands

To Contact Us: http://www.tarifica.com/contactus.aspx