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Showing posts with label 5G. Show all posts
Showing posts with label 5G. Show all posts

Saturday, May 7, 2022

EE 5G Exclusive Virtual Gaming Glasses




Operator EE has teamed with AR company Nreal to exclusively offer the Nreal Air AR glasses in the UK, on its 5G network. The glasses will be available later in the spring of 2022, with full pricing to be confirmed at a later date. 

Nreal Air supports mobile gaming via the cloud, as well as streaming films and TV shows in HD. By connecting a Bluetooth gaming controller, users can turn a smartphone into a portable console when it is combined with a game-streaming platform. The device supports two modes—Air Casting mode for users to mirror their phone screen and get a mobile experience on a 130-inch HD virtual display; and MR Space mode, which provides a mixed-reality environment and multiple virtual screens up to 201 inches. 

Connected AR glasses have been around for a few years now. Google Glass debuted in 2014 to a fairly negative public reaction, most likely due to the perception that web-surfing would be too closely integrated into everyday activities, couple with the perception that the glasses signified ostentatious tech-savviness and conspicuous consumption. For a while, there was talk that AR glasses would find widespread application in heavy industry, among workers performing technical tasks, and the like. Now it seems as if the technology is finally finding its niche as a virtual gaming and entertainment platform.

If it is indeed the case that AR glasses connected to the internet are being accepted by users on these terms, then it is a good idea for mobile operators to get in on the game by offering them to their subscribers, at reasonable prices, in tandem with mobile service plans that are purpose-built for gaming and streaming. It appears that this is exactly what EE has been planning to do. If these plans end up succeeding, other UK operators will want to do likewise—but they will not be able to with Nreal Air AR glasses, because EE has gotten itself the exclusive, another savvy move. 


Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.

Learn more about Tarifica at www.tarifica.com 

Monday, October 5, 2020

Microsoft Working with Samsung and Others on 5G Rollout

U.S. software giant Microsoft has announced plans to collaborate with telecommunications companies on the rollout of 5G networks with a view to making cloud and edge technologies more accessible via Microsoft’s Azure cloud service. In a blog post, Azure executive vice president Jason Zander said Microsoft intends to help operators unlock the potential of 5G by enabling them to offer a range of new services such as “ultra-reliable low-latency connectivity, mixed reality communications services, network slicing and highly scalable IoT applications.”
The company said its approach is built on the recent acquisition of two 5G telecom software providers, Metaswitch Networks and Affirmed Networks, and on the development of Azure Edge Zones. “By bringing together hundreds of engineers with deep experience in the telecommunications space, we are ensuring that our product development process is catering to the most relevant networking needs of the operators,” said Zander.
Separately, South Korean device manufacturer Samsung announced an agreement to collaborate with Microsoft on an end-to-end, cloud-based private 5G network solution. Samsung said the two companies plan to advance the virtualization of 5G solutions, including the deployment of Samsung’s virtualized RAN, virtualized core and Multi-access Edge Computing (MEC) technologies on Microsoft Azure. 
The aim is to achieve greater cost efficiencies in 5G deployments, lowering the barrier to entry for private 5G networks in businesses such as retail stores, smart factories and entertainment venues, said the company. 
The benefits of 5G to a broad spectrum of different kinds of consumers, in the large-enterprise, SME and consumer spheres, are apparent, and the push to make them accessible to as many customers as possible is on. In order to make 5G’s potential a reality, partnerships between technology companies, software developers and telecom operators are key. Microsoft’s current initiatives appear to be promising, although they betoken both advantages and challenges for mobile operators.
On the plus side, Microsoft Azure’s acquisition of two 5G software providers should enable the company to offer a one-stop shop for MNOs that are looking to improve the quality of their 5G signal, to provide bespoke IoT applications and to bring MVNOs into their ecosystem by way of network slicing. For MNOs, partnering with Microsoft could provide access to a range of solutions that otherwise could be more costly in terms of R&D.
On the other hand, Microsoft’s partnership with Samsung presages something of a problem for MNOs. Combining the expertise and infrastructure of a software and cloud computing provider and a device and technology developer is intended to make 5G networks available to companies on a private basis. If retail store, factories and entertainment venues can specify the design of their own private 5G networks and implement them, MNOs would effectively be shut out, and precisely in the area of their core business. As this possibility looms on the horizon, major MNOs should certainly be thinking about how to position themselves to meet the special needs of such enterprises, even to the point of collaborating with them to create local networks for specific venues and purposes.
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.
Learn more about Tarifica at www.tarifica.com.

Friday, September 25, 2020

Telia, TV2 Denmark and BB&S Develop 5G-Connected Lamps for TV, Film Production

Danish mobile operator Telia has joined forces with TV2 Denmark and Copenhagen-based lighting company BB&S, to develop 5G-connected lamps for television production and film-making, with the aim of improving cost efficiency in broadcasting.
Telia Denmark’s 5G program head Claus Berthou Madsen said it has looked at the potential business value of 5G for customers and their industries and found applications for content distribution and production.
BB&S provides lighting rigs for Hollywood productions and TV studios all over the world. More than 100 lamps are used in studio lightning, and each lamp is connected by a power cable and a control cable. Together with TV2 and Telia, it successfully tested a lightning set-up using only one lamp and 5G connectivity to control lightning and all lamps wirelessly.
The simple set-up will significantly save costs as well as provide up-to-date performance data from each lamp to optimize the lighting. It will also be possible to remotely control the lighting from the office in Copenhagen instead of being on-set in Hollywood.
Morten Brandstrup, head of News technology at TV2, said this will give broadcasters new opportunities compared with 4G/LTE, which has the problems of signal delay and data-capacity scarcity. He added that 5G will enable broadcasters to have people in several locations in a live interview set-up and produce large live events without the traditional production truck at the venue.
As we have written on a number of occasions recently, the advent of 5G involves not just a higher speed of mobile data transmission but a quantum jump in the kind of services that can be provided, particularly in the realm of Internet of Things. Mobile operators, as they roll out 5G, are looking for new IoT applications that they can make their own, via technology partnerships in most cases, and thereby not only make revenue but distinguish themselves in extremely competitive marketplaces. This is especially the case in the most developed economies.
This example from Denmark is instructive in that in involves an application—movie and TV lighting—which despite its quite specialized nature is of vital importance to a sizable industry that is itself experiencing significant challenges relating to revenue and expenses. The introduction of the 5G-enabled IoT into this sphere promises to bring about some changes that should have major effects on cost and logistics.
Using 5G signals to monitor lighting is, of course, desirable in that it increases the efficiency of the devices. The remote control aspect of the system increases ease of use and may also reduce the number of personnel needed to operate the equipment, which could bring about cost savings for production companies.
Beyond that, however, the larger benefit lies in the ability to control lighting for Hollywood productions, as well as for those in various locations, remotely from Denmark. The costs relating to on-location production and travel are punishing for movie and TV projects; with the Telia-TV 2-BB&S system, directors and lighting operators could be spared the need to travel, and the lighting equipment would not need to be moved as often as now. Since BB&S is already well established in the motion picture industry, Telia has picked an appropriate partner with which to attract new clients for this IoT application. 

Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.
Learn more about Tarifica at www.tarifica.com.

Monday, July 13, 2020

AT&T and Accenture Create Private Mobile Network for Phillips 66

U.S. operator AT&T and professional services company Accenture are working with the American multinational energy company Phillips 66 to create industrial mobile wireless connectivity via the development of a private mobile network platform. The platform will lay the foundation for potential future 5G use, including support for Industrial Internet of Things (IIoT) and low-latency applications. Phillips 66 invited Accenture to address mobile performance gaps with its existing public mobile network near one of its refineries in Belle Chasse, Louisiana.
The private mobile network was selected as a proof of concept to demonstrate the ability to handle increased mobile connectivity needs from the ongoing Phillips 66 digital transformation initiatives. The proof-of-concept private network was designed from the ground up to address Phillips 66’s industrial digital requirements. AT&T was selected as the telecommunications provider to create the necessary engineering for a dedicated mobile network platform, using multi-access edge compute across licensed spectrum. 
Despite the great strides being made in mobile network technology, including 5G, there are circumstances in which normal public networks do not fully meet the needs of enterprise customers. For heavy-industry companies such as Phillips 66, which rely on constant communication between workers on oil refineries and other large installations, as well as IoT applications, a private mobile network may be a better solution. Free of interference and potential narrowing of bandwidth due to other users, a private network delivers greater reliability and high-quality connectivity.
In consultation with Accenture, Phillips 66 decided to choose AT&T as its MNO partner in developing such a network. And while the project is still in the proof-of-concept phase, Phillips has described the results as “promising.” At present, the solution is filling in gaps in coverage; in future, it can be extended to include IIoT and 5G applications. Phillips also expects it to be expanded to include other locations within the company’s ecosystem.
For major mobile operators like AT&T, such special projects represent a very lucrative and exciting opportunity. Developing a private network for a large enterprise of course brings in significant revenue, in terms of project fees and future network usage charges, but it also allows the operator to explore possibilities for innovation that may not at present be affordable or even possible for a public network. In essence, a private network may be a laboratory of sorts for the development and testing of possibilities that one day will be made more widely available.
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Tuesday, July 7, 2020

Verizon Wins 5G Speed Race

Verizon is best for 5G speeds in the U.S., while T-Mobile US comes first in 5G availability, according to the latest user experience tests by Opensignal. The results are based on nearly 16 million measurements by 2.4 million devices in the period from 16 March to 13 June. 
Verizon delivered by far the fastest 5G download speed in the country—and indeed across all countries measured by Opensignal. It averaged 494.7 Mbps, compared to 60.8 Mbps for AT&T and just over 49 Mbps for T-Mobile and Sprint. The faster experience at Verizon is largely due to its wider use of mmWave spectrum. 
T-Mobile won in the 5G availability category, as its customers with 5G devices were connected to the 5G network 22.5 percent of the time. Sprint came second with 5G available 14.1 percent of the time, AT&T was at 10.3 percent, and Verizon was at only 0.4 percent, due to the short range of its mmWave spectrum. 
As 5G networks are rolled out across the developed markets, the speed race is on. That is, of course, understandable given that the next-generation technology’s bragging rights are chiefly due to speed. And with ever-greater challenges to bandwidth in the form of video, gaming, music streaming and IoT applications, very high download and upload speeds are bound to be attractive, market-relevant and even essential for many users, both consumer and business.
Verizon’s domination of the U.S. market in terms of speed is certainly striking—nearly 500 Mbps, with its nearest rival at only 60 Mbps. And while many users will not be able to make full use of such a number, or even notice any difference between it and AT&T’s figures in real-life scenarios, it is an impressive achievement that should boost the operator in the marketplace.
However, it appears that the very technology that enables Verizon to leap so far ahead in terms of speed causes a concomitant shortfall in terms of availability, leaving it dead last among the four major U.S. operators. The double-edged sword, so to speak, of mmWave spectrum could cut Verizon cruelly in the 5G wars.

Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Tuesday, May 12, 2020

Etisalat Launches Prepaid Feature for Businesses

UAE operator Etisalat has announced the launch of a service called Easy Prepaid that business customers may add to their existing postpaid mobile plans. The new hybrid capability enables customers to switch between prepaid and postpaid features without needing to change their telephone numbers. They can top up credit, make out-of-bundle calls and subscribe to add-ons using standard prepaid tariff rates.
Easy Prepaid allows employees of a business subscriber to make personal calls at their own expense. He or she can use a prepaid account—with the same number—after he or she reaches the maximum allowance given by the company. The feature also caters to customers who have company restrictions on making international calls using their existing business mobile plans. The new hybrid capability also enables employees on postpaid plans to pay for parking and other value-added services using their prepaid credit.
Customers can recharge their prepaid credit using any existing recharge option, the Etisalat Business Mobile app or online banking apps. Once the account is recharged, the customer can switch from postpaid to Easy Prepaid by dialing a code.
We find Easy Prepaid to be an innovative and simple solution to a common problem faced by businesses and their employees. While using a mobile phone whose service is paid for by the company (typically a postpaid account), employees will at times want or need to make personal calls and use data for personal purposes. The company will not want these charges on its account, and in cases where the company actually bars certain services from its lines, such as international calls, Easy Prepaid gives employees a way to use those services without involving the company.
Of course, there are other possible solutions—having a separate device for personal use, dual SIMs and various unlimited service arrangements. Still, there is something particularly appealing about this idea of adding a personal aspect to a business line. And the fact that it is prepaid is particularly appropriate, in that it allows the employee to pay only for service used, on the assumption that the device with the business plan will not be that employee’s only device. This way, the employee can essentially customize his or her personal service.
The add-ons such as mobile parking are also good fits for this service, in that parking is something that employees often need to pay for after having driven to work.
In sum, this prepaid-postpaid hybrid is a clever, innovative, and low-impact solution to a common problem. Since many people do have more than one device, it will not be for everybody, but we believe it has a significant target demographic.

Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Monday, May 11, 2020

Vodacom Launches Africa's First Live 5G Network


South African operator Vodacom announced that it has switched on Africa’s first live 5G mobile network, in the South African cities of Johannesburg, Pretoria and Cape Town. A further rollout is planned to cover other parts of the country. The network will support both mobile and fixed wireless services and is currently available on 20 live 5G sites, 18 of which are in Gauteng and two of which are in Cape Town. Effective immediately, Vodacom customers with 5G-enabled devices and within a 5G coverage area can access the new service. 
Vodacom was recently assigned temporary spectrum by South African regulator ICASA for the duration of the national state of disaster due to the coronavirus pandemic, including 50 MHz in the 3.5 GHz band. The operator said it used the spectrum to fast-track its 5G launch. It also makes Vodacom the first operator in the country to activate temporary spectrum in South Africa. 
The deployment of 5G will help Vodacom manage the 40 percent increase in mobile network traffic and the 250 percent increase in fixed traffic experienced during the coronavirus lockdown. 
The 5G network deployed operates in the same frequency bands that are expected to be permanently assigned through an auction later in the year. Existing 4G/LTE tariffs for mobile and fixed will initially apply to Vodacom’s 5G service offering, with special 5G tariffs to be announced in due course. 
While the pandemic has crippled businesses and entire economies worldwide, mobile telecom is one of the few industries that could be said to be benefiting in any way from the situation. While it certainly does not benefit across the board, as customers’ incomes go down and business clients go out of business, there can be no doubt that in some key respects the coronavirus lockdowns have boosted telecom operators. As we have written recently, the need to work from home and stay home in general has spurred dramatic increases in usage, both of data and voice services, mobile and fixed.
In the case of Vodacom, the increases in consumption—40 percent in network traffic and 250 percent in fixed traffic—have provided the occasion to go live with a planned 5G launch. The increased bandwidth and speed access will help the operator take this burden off its existing capacity.
The operator has been working on 5G for quite a while now, but it took the pandemic for the South African government to decide to allocate spectrum for it, and Vodacom now benefits from first-mover advantage—not only within South Africa but within the African continent itself. In 2018 Vodacom announced that it had begun modernizing its network to prepare for the deployment of 5G technology in South Africa, subject to the allocation of spectrum. In December 2019, Vodacom and Liquid Telecom reached agreements on managed network services and national roaming for a national 5G network. 
What is essential now that the network has launched for the general public is to make sure that barriers to uptake are reduced as much as possible. It is the right thing to do for Vodacom to make existing 4G/LTE tariffs apply to 5G service for the initial period; that reduces the economic barrier for consumers and businesses. The further reduce it, there is a technological barrier to surmount—5G-enabled devices must be gotten into the hands of as many subscribers as possible, and at affordable prices.
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Tuesday, April 28, 2020

Vodafone Spain Introduces All-you-can-eat data

Vodafone Spain has announced a significant reduction on the price of its mobile plans with all-you-can-eat data, one day after Movistar Spain (owned by Telefónica) launched its first unlimited consumer data offers. Movistar reduced the price on its new Contrato Infinito unlimited data plan from €39.95 (US $43.40) a month to €24.95 a month for 12 months, and Vodafone then cut the price of its premium Ilimitada Total plan to €24.95 (US $27.11) a month from the standard price of €49.95 (US $54.27). 
Both plans come with unlimited calls and SMS plus data at the highest possible download speeds, including 5G where available. However, after the 12-month period is over, Vodafone’s plan will cost €49.95 a month, compared to €39.95 for Movistar’s.
Over the past two years, all-you-can-eat data offers for consumers have proliferated in the Spanish market. The first to enter, in 2018, was Yoigo, the country’s fourth-largest MNO, owned by Másmóvil. That was followed by unlimited-data plans from Vodafone Spain (2019) and Orange Spain (2020). Movistar, the first-ranked Spanish operator, introduced an unlimited offer for business customers only, in late January of 2020. Contrato Infinito, the consumer unlimited plan that it launched on 20 April, marks its entry into the field.
Vodafone, Spain’s third-largest operator, has responded with great rapidity to Movistar’s move, countering one day later, on 21 April, with a comparable offer, called Ilimitada Total. The standard price of Contrato Infinito is €49.95 a month, but Movistar is offering a promotional price of €24.95 a month to customers who switch to the operator’s postpaid service from prepaid or port their number from another operator by 30 April.
The counter-offer from Vodafone is certainly competitive in the sense that—at least on paper—it provides the same unlimited data plus unlimited calls and SMS, as well as 5G access wherever available. As a way to keep existing customers in its ecosystem by removing the temptation to migrate to Movistar, it seems like quite a good idea. Of course, undercutting Movistar on price rather than matching its price would be even more effective in attracting new subscribers, and offering some plan features or add-ons that add distinction would also be more powerful and persuasive. Nonetheless, quickly matching a competitor’s offer is a legitimate strategy.
However, the fact that the eventual cost of Vodafone’s plan will be €10.00 a month higher than Movistar’s is a potential concern. The operator can perhaps count on the fact that subscribers will be thinking more about the immediate cost savings than about what will happen in 12 months’ time, but especially now, with the global pandemic going on, consumer spending habits are likely to be more conservative. Ultimately, of course, when it comes to unlimited data offers, much depends on the real-world performance of the networks. 
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Thursday, April 23, 2020

Extra Spectrum Assigned Amid Data Demand Surges in South Africa

The Independent Communications Authority of South Africa (ICASA) has granted mobile operators MTN, Vodacom and Telkom emergency spectrum to deal with an increase in data demand during the coronavirus lockdown.
ICASA said it considered applications for temporary radio frequency spectrum assignments in the 700 MHz, 800 MHz, 2300 MHz, 2600 MHz and 3500 MHz bands, including the use of television white spaces (TVWS), in an effort to ensure connectivity during the National State of Disaster. 
The aim is to ease network congestion, maintain good quality of broadband services for consumers, and enable service providers to lower cost of access.
While the lockdown has been extremely damaging or even fatal to many businesses, the mobile telecom sector has proved resilient and even has benefited to some extent, due of course to the greatly increased demand for mobile services for remote working, personal communication and entertainment to pass the time while in quarantine.
The benefit, though, would remain potential only if networks were not able to meet the data demands in a timely and efficient manner. So the freeing up and allocation of spectrum by national regulatory authorities is key if congestion is to be avoided or even mitigated.
In South Africa, Vodacom for example has recorded a 40 percent surge in data traffic since the start of the coronavirus lockdown in that country three weeks ago. While it is true that some of this growth can be attributed to the fact that Vodacom, MTN and some other operators recently zero-rated a number of websites, including university portals, Vodacom said that working from home and home entertainment drove most of the new demand. The trend may even continue a restrictions are loosened and even after the lockdown ends completely, if usage patterns change due to the change in habits. 
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. 
Learn more about Tarifica at www.tarifica.com.

Friday, April 17, 2020

Sunrise Launches Connectivity Platform to Manage IoT SIMs

Swiss operator Sunrise said that it has introduced a Connectivity Management Platform (CMP) that allows customers to autonomously activate and manage SIM cards for IoT applications.
Existing applications can be integrated through an application programming interface (API). Sunrise’s basic IoT service includes data access with real-time data analytics, customized rate plans for SIM cards, standard reports and a transparent display of connection details. Personalized reporting is offered as an additional option. 
The IoT solution can be tailored to individual needs at any time, using Sunrise IoT Connect, a managed service with a round-the-clock help desk and service to monitor the network. The platform is hosted in Swiss data centers. In order to run Sunrise IoT Connect, Sunrise works with an ecosystem of partners in the fields of sensors, device management and data analysis, as well as IT and business process integration.
The vast and rapid increase in the use of IoT applications has brought about a tremendous proliferation of SIMs issued for the purposes of moving data for such applications. Sunrise’s basic IoT offering includes, beyond the basic connectivity itself, various ancillary features such as data analytics. However, it appears that there was room for a new level of support which is now being offered through the Connectivity Management Platform.
By making it easier for businesses to keep track of their IoT SIMs, Sunrise’s CMP should have the effect of encouraging the uptake of more SIMs for IoT applications. Mobile operators would do well not only to focus on enabling more and more complex functionalities to take place over these IoT connections, but also on helping customers monitor their connections in a user-friendly and seamless manner. By enabling them to manage a relatively large number of connections all at once, an operator such as Sunrise promotes the purchase of more lines and, thereby, the channeling of more revenue.
Transparency with regard to data consumption is particularly important in this regard, because if a business customer is going to subscribe to multiple IoT SIMs, it will need to be particularly conscious of costs and efficiency. If the operator is perceived as prioritizing those goals, that will strengthen its position with subscribers, with the reward being loyalty and long-term retention and growth. The round-the-clock help desk with direct human contact should also go a long way toward building consumer confidence, boosting the operator’s ability to maximize its sale of IoT SIMs.


Mobile operator Tele2 Russia said that customers who are not able to return to Russia due to restrictions related to the Covid-19 pandemic will get free access to messaging services while abroad, through 30 April. The option will also be available for those prepaid customers with a zero balance for their devices.
The option will be available in Europe, Asia, Australia and the U.S. The messaging apps included in the deal will be WhatsApp, Viber and TamTam.
We have recently reviewed a number of initiatives that MNOs have taken to provide support to their subscribers during the coronavirus pandemic. This one from Tele2 Russia is noteworthy in that it not provides some relief for those affected by the situation but also involves a very valid self-preservation strategy for the operator.
As mobile customers find themselves in new and disadvantageous circumstances due to the disease itself and also to the economic impact of the restrictions on travel and movement, operators can be in danger of losing some of those customers, or at least losing some of the revenue from them, if those customers are no longer able to pay as much as before.
In this case, Tele2 Russia is addressing the issue of subscribers who are trapped outside their home country. Ordinarily, they would need to continue to pay international roaming charges or purchase special roaming packages for the duration. However, the operator, by zero-rating some popular messaging apps, is making it possible for these clients to stay in touch with family and associates in Russia while they must remain abroad for longer than anticipated.
Absent such a measure, Tele2 might find itself in the position of losing subscribers. Faced with long-term, higher-than-expected charges, they could possibly have no choice but to terminate service. And if contracts lapse, even if during a time of extraordinary pressures, they may not be renewed again when the crisis is over. So by throwing what is in essence a mobile lifeline to subscribers, the operator is making it possible for them to remain in its ecosystem, albeit through the medium of third-party OTT messaging apps. Then, when they can return home, they will be able to remain there, and happy to do so.
 Tarifica is a global SaaS company that is the market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. Learn more about Tarifica at www.tarifica.com.

Monday, April 6, 2020

Deutsche Telekom develops app for patients to receive Covid-19 test results quicker

German operator Deutsche Telekom said that its Healthcare Solutions division has developed an app, in cooperation with BS Software Development, to speed up the results of Covid-19 tests. The companies offer the app to all laboratories and patients in Germany free of charge. It is available on the Google Play Store and the Apple App Store. 
After a Covid-19 test is administered, a barcode is scanned on the label of the test that is sent to a laboratory. When available, the result is saved anonymously in the Telekom Healthcare Cloud, and the patient receives it in real time in the app. Patients can open the app and scan the code on the label with their smartphone or enter an ID number that is also on the label. The app can only be used if the corresponding ID number or the code is available. 
Tens of thousands of tests are carried out every day nationwide in Germany, including 5,000 at the Dr. Wisplinghoff lab in Cologne, which is already using the app alongside a further 10 laboratories. The app may help to bring relief for patients, doctors and health authorities, DT said.
Amid the global coronavirus crisis, availability of testing is proving to be one of the greatest challenges. Even those who are able to be tested often have to wait for overly long period of time to receive the results. Patients and doctors alike benefit whenever communication of results can be expedited.
Deutsche Telekom is showing how a major mobile operator can help the testing process by leveraging its network and a partnership with a technology developer. By making the app available free of charge to all, DT is performing a public service that not only helps individuals but ultimately could reduce the overall incidence of Covid-19 in Germany, given that the fullest possible awareness of the extent of infection is key for the prevention of spread.
Of course, we applaud any efforts made by private companies, especially mobile operators, for the public good, most especially in this time of crisis. But we cannot help observing, at the same time, that by making this app available under its own name, DT is subtly advertising itself, its network, its ingenuity, and the very public-spiritedness that caused this initiative to be realized. 

 Tarifica is a global SaaS company that is the market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. Learn more about Tarifica atwww.tarifica.com.

Friday, March 27, 2020

Pricing 5G Right Will Be Critical

5G is launching around the world and presents a game-changing opportunity for global operators, content providers and customers. In the U.S. market alone, 5G is projected to unlock more than $4.3 Trillion in value over the next seven years. It is imperative that operators strike the right balance of data usage, speed and content delivery as they price 5G. In this report, Tarifica looks at the early 5G pricing approaches of leading operators across ten global markets to identify dynamics and patterns at work as the race to monetize 5G begins.


 Tarifica is a global SaaS company that is the market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants. Learn more about Tarifica at www.tarifica.com.

Sunday, March 8, 2020

Italian Operators Offer Bonus Data in Coronavirus Areas

As northern Italy remains partially quarantined and under high alert due to the coronavirus epidemic, the country’s major mobile operators are offering free data to their subscribers.
Vodafone Italia has announced that all customers living in areas hit by the coronavirus outbreak will be given access to unlimited mobile data for a month. The operator will be sending an SMS to affected customers informing them of the automatic activation of the offer, adding that a similar initiative will be launched for business customers in the whole of the country.
Wind Tre automatically activated a 100 GB data bundle for customers residing in the most affected areas starting 24 February and is also offering free top-ups to customers contacting its call centers who are currently unable to access digital channels. The move covers both the Wind and 3 Italia brands.
And Telecom Italia (TIM) has begun contacting customers living in areas hit by the coronavirus outbreak in northern Italy to offer them unlimited mobile data. In an SMS sent to selected clients, the operator said the “unlimited data” option will be automatically activated for 30 days starting 27 February and capped at 500 GB. The move comes after TIM last week announced the temporary suspension of its “Operazione Risorgimento Digitale” (“Operation Digital Renaissance”) education project and roadshow in view of the spread of the coronavirus in northern Italian provinces.
The level of dependence that subscribers have on their mobile operators in today’s world is so high that in a crisis, the operator inevitably becomes a lifeline. Italy is now one of the world’s hotspots for coronavirus, and all three major operators have risen to the occasion and made offers of free data to their subscribers. These offers should have the effect of reassuring subscribers that no matter what happens, their MNO will be there for them, and that they will not run our of essential data. Providing that comfort level in a time of instability and fear increases loyalty, which is likely to remain in place long after the crisis is past.
In a quarantine situation, one concern is that people will need more data because they will have to use their mobile devices to do things that they would have done in person if they had freedom of movement. Therefore, free bonus data is particularly appropriate. And the fact that it is free is even more relevant that usual because customers may be afraid that their income stream will be reduced or interrupted due to the economic effects of the coronavirus outbreak.
The three operators’ offers differ somewhat. Vodafone’s is the most generous; there is no stated cap to the unlimited data and the offer extends to business customers, as well (of course businesses are strongly affected economically by the quarantines and shutdowns, which include disruptions to supply chains). TIM says it offers “unlimited” data but imposes an upper limit of 500 GB—still a quite generous amount—while Wind Tre does not describe its offer as unlimited but rather as a free 100 GB bundle. So while all the MNOs will almost surely make gains in customer confidence during this time of difficulty, there is a competitive aspect that may also have an effect on the way users perceive the operators.

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  

To learn more about Tarifica, please visit www.tarifica.com 

Wednesday, February 12, 2020

Court Clears T-Mobile US to Take Over Sprint


T-Mobile US has secured clearance for its takeover of Sprint, after a U.S. federal court rejected an appeal from state attorneys general who opposed the deal. T-Mobile and Sprint, which are the country’s third- and fourth-largest operators, respectively, hope to complete the deal by 1 April, nearly two years after the merger was first announced. 
In the summer of 2019, over a dozen states, led by New York and California, launched a lawsuit against the merger, saying that the deal would reduce competition and result in higher prices for consumers. The states filed the appeal despite the fact that the merger had already secured conditional approval from the FCC—the main U.S regulator—and the U.S. Department of Justice.
T-Mobile and Sprint argued that the merger would help them compete better against market leaders AT&T and Verizon. They also said that it would help them roll out a 5G network and improve broadband services more quickly. The agreements with the FCC and the DoJ included plans to spin off assets to Dish Network, which would thus be enabled to build its own mobile network business and expand broadband coverage in the U.S.  
The judge in the U.S. federal court for the Southern District of New York heard the case in December. The ruling, just published, is that the merger is not expected to significantly lessen competition. 
T-Mobile and Sprint still have certain regulatory formalities to complete before the merger is finalized, such as approval from another court for the settlement with the DoJ. In addition, they must agree to the financial conditions of the all-stock deal, following the fluctuations in their share prices since the merger was first announced in April 2018. 
The proposed—and now all-but-certain—merger between the two smallest of the Big Four mobile operators in the U.S. has been controversial from the moment it was announced. Opponents, such as the coalition of state governments that filed the suit, have argued that the $26.5 billion deal will reduce competition in the U.S. mobile market and thus lead to higher prices and potentially worse service for consumers. The operators, on the other hand, argue that the new combined entity will be able, by virtue of its size, to challenge the Big Two, AT&T and Verizon, with a new level of effectiveness.
In his opinion, the U.S. District Court judge, Victor Marrero, cited T-Mobile CEO John Legere’s disruptive “Uncarrier”strategy. “T-Mobile has redefined itself over the past decade as a maverick that has spurred the two largest players in its industry to make numerous pro-consumer changes,” he wrote. “The proposed merger would allow the merged company to continue T-Mobile’s undeniably successful business strategy for the foreseeable future.” T-Mobile’s hitherto-successful strategy, deployed against the competition with even greater resources at its command, could indeed have a seismic effect on the market, for good or ill. For its part, T-Mobile states that for its existing customers and Sprint’s existing customers, prices for service will either remain the same or go lower over the next three years.
Another touted advantage of the deal is 5G development. FCC Chairman Ajit Pai hailed the judge’s decision by saying that “the T-Mobile–Sprint merger will help close the digital divide and secure United States leadership in 5G.” Wider availability of 5G, and faster rollout thereof, certainly would benefit consumers.
One interesting issue relating the merger has to do with the budget-minded market. Both T-Mobile and Sprint maintained budget brands—Metro and Boost, respectively—that competed with each other in the prepaid sector. If the operators merge, this competition will go away, with the potential that the prepaid market will be underserved. And as the states fear, there could be an upward pressure on prices in general due to the reduction in the number of operators, and that would be particularly bad for the lowest-echelon users.
If this occurs, it could paradoxically open up a new opportunity zone in the marketplace. If the major operators cater less and less to prepaid and other cost-conscious users, MVNOs could enter the breach and get those customers on board. There could be a veritable proliferation of virtual operators in the space, so if the merger goes ahead to completion, as now appears almost certain, we believe that existing MVNOs should watch closely for underserved customers, and entrepreneurs may want to launch virtual brands in the near future.

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  

To learn more about Tarifica, please visit www.tarifica.com 

Wednesday, February 5, 2020

U.S. FCC Opens Priority Window to 5G Spectrum for Native and Alaskan Tribes

The Federal Communications Commission of the United States said that it has opened a priority window for federally recognized Native American tribes and Alaska Native Villages to apply for spectrum in the 2.5 GHz band, which is important for next-generation mobile services such as 5G. Through this priority window, the first of its kind, the tribes will be able to obtain 2.5 GHz spectrum free of charge before any commercial auction.
The Rural Tribal Priority Window opened on 3 February and will close on 3 August.
Any government or industry effort to increase mobile telecom service to underserved areas and populations is to be applauded, and this priority window to bring 5G spectrum to indigenous people in the U.S. is especially to be applauded because of the fact that Native peoples have long lagged when it comes to access to technology and connectivity. The problem goes well beyond simple geographic remoteness, although that is a component of the problem.
Helping to redress a historic wrong and reduce unfairness is a laudable goal, and the FCC’s plan to allow priority access to free spectrum is certainly public-spirited. The question is, though, to what extent the tribes will be able to utilize this spectrum and, ultimately, to maximize its usefulness to them. Very likely they do not have the infrastructure in place to do so and will need outside help. This presents an opportunity for mobile operators to enter into partnerships with the tribes to develop the infrastructure. On the other hand, if the tribes wish to remain independent and operate their spectrum themselves, they could work directly with technology developers and possibly entities such as MVNEs to create their own locally-based operators. 

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  

To learn more about Tarifica, please visit www.tarifica.com 

Tuesday, January 7, 2020

Vodafone Germany Sees Mobile Data Traffic Grow by Nearly 40 Percent in 2019

Vodafone Germany said that more than 770 million GB of data was transmitted through its mobile network over the past 12 months. This is almost a 40 percent increase compared to 2018. 
The largest amount of data was registered in North Rhine-Westphalia, with 134 million GB consumed. Around 20 million GB of data passed through the network in Hamburg, 24 million in Thuringia and 35 million in Berlin. 
The daily traffic record was set on 11 December, when over 2.8 million GB were sent over the network. Vodafone expected to set another record over the New Year’s holidays. 
Vodafone has expanded its mobile network this year, with 7,400 4G/LTE mobile sites in operation. It increased the capacity of the network and reduced the number of white spots in its LTE coverage over a total area of almost 35,000 square kilometers. In addition, the operator started 5G services in August and currently has 140 5G antennae in more than 40 cities available to provide data connection at higher speeds.
Considering that mobile data is a long-established and essential feature of nearly every sphere of life, a 40 percent increase in its use in just one year, in a developed market and on the network of a major operator, is something to sit up and take notice of.
While the commencement of 5G service is doubtless a factor, it cannot be the only factor and actually appears not to be the most important one. Being new, the high-speed service is not nearly as widely available and subscribed to as 4G/LTE. And furthermore, it was launched after more than half the year had already gone by. Therefore, there must have been other reasons for the dramatic jump in data consumption.
Vodafone stated that it increased the capacity of its LTE network and reduced the number of white spots or dead spots in the coverage footprint. We believe these factors are very important, and that they have something important to say to mobile operators in general about the value of investment in various kinds of networks.
While 5G is exciting and promises not only higher speeds but entire new applications, MNOs should not lose sight of the importance of investing in LTE networks. LTE is far from being a “legacy” technology, and very large numbers of customers will continue to utilize it for a long time to come. Traffic over LTE will continue to generate large amounts of revenue for operators—the more so if they are aggressively maintained and improved. And this example from Germany also suggests that dead spots continue to be a major issue even in highly developed markets (the U.K. is another that comes to mind), and that working to eliminate them will pay serious dividends in data-use revenues. 

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  
To learn more about Tarifica, please visit www.tarifica.com 

Friday, December 20, 2019

Verizon Brings 5G Network to U.S. Shipbuilding Firm

U.S. operator Verizon has brought its 5G Ultra Wideband service to Newport News Shipbuilding (NNS), a division of Huntington Ingalls Industries (HII), in Newport News, Virginia. HII is the largest military shipbuilding company in the U.S. The company said that 5G will enable it to be better equipped to meet network connectivity demands and that it will use the system to test new ways in which its engineers can use augmented and virtual reality (AR/VR) to support everything from architectural design to employee training.
The company will also see how 5G could increase manufacturing efficiencies with automation, advanced robotics, 3D holographic design and real-time analytics, as well as the use of IoT sensors for better decision-making in near-real time.
The shipbuilding company recently started using tablets and smartphones for work at its premises, leading to increased bandwidth needs, network reliability and security.
As the major mobile operators roll out 5G across developed countries, the high-speed network technology remains, for the moment, essentially a niche product that is accessible on a piecemeal basis, in certain localities. At the present time, 5G has not yet taken over from 4G/LTE as a fully realized standard. Controversies remain, too. For example, there is the question of whether governments will allow operators in their countries to use the products of Chinese technology developer Huawei to develop 5G systems, opposition on this point being due to concerns about security risks.
However, 5G can shine right now in specialized, focused applications such as that being offered by Verizon’s to Newport News Shipbuilding. The capabilities of 5G enable the functioning of applications that go beyond the normal purview of mobile telecommunications—AR and VR, holographic design, real-time analytics, robotics, and the like. While these systems may not have been designed by Verizon, the operator’s 5G Ultra Wideband will provide the signal they need. With Verizon’s participation, the shipbuilder will have an open field in which to test and improve cutting-edge solutions.
Partnerships with large enterprises such as this one represent an excellent opportunity for mobile operators. They can have a guaranteed, built-in subscriber base, as well as a way to demonstrate the potential of 5G, which in the future will be utilized by a wider range of users. Going beyond traditional services such as voice and consumer-level mobile data is in any case an important priority for MNOs today, and special 5G collaborations with industrial enterprises allow operators to do just this.
Ultimately, operators should aim to develop or co-develop 5G-dependent functionalities so that they can brand them and own them, thus maximizing their advantage in terms of revenue and intellectual property.

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  
To learn more about Tarifica, please visit www.tarifica.com