Revenue opportunities for MNOs that do not come from voice, messaging or mobile data termination are set to increase to US $120 billion by 2024, from US $67 billion this year, according to a new research report. The categories of revenue-generating streams that network operators can rely on to offset declining revenues from voice and messaging termination include mobile identity services, carrier billing and cellular IoT connectivity, according to the report, which also encourages MNOs to optimize LTE networks for data services, prepare for future 5G networks and explore new options to better utilize the networks they have in place.
The research forecast that the surge in average data traffic generated per user per day will go from 49 GB in 2019 to over 157 GB by 2024 and that this increase will be one of the main challenges faced by operators. The growth will be driven by increasing use of video streaming services such as Netflix and Hulu, which will account for 56 percent of total mobile data generated by mobile handsets, up from 40 percent in 2019.
The results of this study tally extremely well with what we have been writing in these pages for the past several years. Now is a paradoxical time for mobile operators—on the one hand, revenues from traditional services are in steep decline, but on the other hand, opportunities abound for the creation of new revenue streams from non-traditional or “value-added” services.
The pursuit of non-traditional businesses, and particularly the identification of new opportunities, should be a major priority for all MNOs, especially the larger ones that have the capacity for multi-pronged business development and diversification. The prediction that revenue from non-traditional sources will nearly double in five years is significant and very encouraging in this regard.
Furthermore, the mobile-data usage rate among consumers is predicted to triple in the same five-year period, and that statistic should also suggest a course of action to MNOs—that is, they should be sure in their pursuit of new opportunities not to neglect core functionalities. Maintaining and improving networks is key, even if data is commoditized and direct revenue from usage is declining. If networks are not optimized, then the promise of the new value-added services cannot be fulfilled.
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