A recent study by Tarifica found that Play’s mobile plans offer the best value for consumers.
The study was conducted using the Tarifica Score™, a proprietary algorithm that ranks every available mobile plan based on the value they offer consumers. The formula incorporates all aspects of a mobile plan, including its usage allotments, data speeds, value added features and any promotions, and weighs these against the plan’s total costs, ultimately determining its consumer value.
Plans are divided into two categories – “with phone” and “SIM-only” – each of which are then subdivided into five price-based subcategories. This setup allows consumers to find the best plan for the money after answering two simple questions:
- Do I need a new phone with the plan?
- What is my budget?
Of the ten total categories, Play offered the Top Value Plan in seven, more than double all other mobile operators combined. This dominant performance was fueled primarily by the fact that Play’s plans tend to include greater service volumes, particularly for data, at lower prices than its competition. An example can be seen in a comparison of T-Mobile’s Jump Max plan and Play’s Formula Smartfon Unlimited. The former includes unlimited voice and SMS and 5GB of data for PLN 99, whereas the latter includes unlimited voice, unlimited SMS and unlimited data for only PLN 69.99– a full 30% less. When combined with Play’s competitive average download speeds, this advantage in volume versus cost propelled it to victory at virtually every price point.
“From a value perspective, Play is simply the consumer’s best option. Its plans outpace those from every other Polish operator by a significant margin,” stated Edyta Krzton, Tarifica’s Poland analyst.
Orange, Plus, and T-Mobile each tied for a distant second place, winning just one price category apiece. Of these, Plus stood out. The operator finished a close second to Play in a number of categories, even though it was ultimately only able to capture one. Orange and T-Mobile were relatively close to each other in terms of price and included features, but T-Mobile was generally able to edge out Orange’s plans based on its significantly higher average download speed.
“In today’s mobile marketplace, consumers are flooded with hundreds of plan variations and constantly shifting promotions and deals—the majority of which come with different costs and services and access networks of differing strengths. When making a decision that will likely impact them for some time to come, consumers can use Tarifica Scores to cut through the clutter and identify those plans in every market segment that offer the best value for the money,” stated Tarifica Program Manager, Will Watts.
Tarifica has been the leading provider of telecom pricing information for close to four decades. It maintains the most robust, in-depth and up-to-date pricing database in the industry, which includes mobile and fixed line rates from over 400 operators in 85 countries, as well as historical data going back to 1997. Tarifica also produces reports, surveys, publications and custom analyses.Its clients include carriers, regulators, enterprises and consultants in every region of the globe.For more information, please visit www.tarifica.com. Tarifica also maintains a presence on the following social media platforms:
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