Monday, August 22, 2016
Monday, August 15, 2016
Orange Poland has introduced a new version of the application Libon for VoIP calls to any country in Europe and North America. For 10 minutes of calls customers pay PLN 4.29 (US $1.09); 100 minutes cost PLN 30.49 (US $7.75); 200 minutes cost PLN 52.19 (US $13.26) and the biggest package of 400 minutes costs PLN 82.99 (US $21.09), i.e. PLN 0.20 per minute. National calls within Poland as well as calls from anywhere in the world to Poland are cheaper—the package of 100 minutes costs PLN 7.99 (US $2.03); 250 minutes cost PLN 16.49 (US $4.19) and 500 minutes cost PLN 24.99 ($6.35). A free package of 100 minutes is available as a bonus upon registration for the app.
Libon, launched in 2012, is a VoIP app for iOS and Android created by France-based telecom giant Orange. It represents an attempt on the part of a major multinational operator to compete with the OTT services that have been undermining the voice services of MNOs, especially when it comes to out-of-country calling. While Libon is available for download even to those who are not Orange subscribers, and even in countries where Orange has no presence, in many cases it is used as a strategy to keep customers inside the Orange ecosystem, instead of resorting to WhatsApp, Skype or other similar services. The new version launched in Poland offers services that are attractively priced. In the domestic market, the prices are especially low; the question arises, then, as to whether or not they will cannibalize the operators cellular business within Poland, and whether that would be counterbalanced by revenue increases from international calling on the part of Orange subscribers who choose Libon.
Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance. To learn more about Tarifica, please visit www.tarifica.com
Thursday, August 11, 2016
|Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance. To learn more about Tarifica, please visit www.tarifica.com|
Monday, August 8, 2016
Friday, July 29, 2016
As we have pointed out on numerous occasions, as traditional mobile services approach commodity status, operators have become aware that content is king. Content, in fact, is the key to future revenue growth, and in order to have access to that content, operators must either license it or purchase it. Very few telecom players in the world have pockets as deep as Verizon, and given its assets of US $220 billion, the U.S. giant has the ability to spend generously for the assets it needs. The price tag of nearly US $5 billion for Yahoo’s web properties may seem high, but it represents a tiny fraction of the internet company’s one-time valuation of US $125 billion. Yahoo has declined precipitously since its glory days during the first internet boom, but it still has much to offer. In particular, it should significantly bolster the video content portfolio that Verizon began building with its acquisition of AOL.
Verizon CEO Lowell McAdam said, “By acquiring Yahoo’s operating business, we are scaling up to be a major competitor in mobile media. Yahoo’s operations provide a valuable portfolio of online properties and mobile applications, which attract over 1 billion monthly active consumer views.” He added, “Going forward, this acquisition will put us in a great position as a top global media company and give us a significant source of revenue growth for the future.” Both Verizon’s cable and mobile businesses can benefit significantly from this acquisition, as long as the operator deploys the content in a way that meets the ever-evolving demands of consumers. But whether the operator can truly compete with Google and Facebook in the realm of content delivery remains to be seen.