The Premier League in England is reportedly in talks about dropping its broadcast television partners, including Sky Sports and BT Sports, and launching its own streaming platform for live football matches.
The move would be a significant blow to Sky, which has been a partner of the Premier League since its launch in 1992. Currently, fans need subscriptions with Sky Sports, BT Sport, and Amazon Prime to watch all Premier League matches.
Premier League’s decision to grant exclusive access via its own streaming platform or other widespread services such as Disney+ could challenge the dominance of traditional broadcasters. This move serves as the latest and potentially most significant marker of a change in the traditional partnership between broadcast television and live sports, possibly serving as the final step in the full dissolution of the cable TV bundle.
This development adds to the ongoing push towards cord-cutting, as more people switch to streaming services for their televised entertainment. While this trend has been apparent for almost a decade now, live events, and sports in particular, have remained one of the few reasons consumers continue to purchase broadcast TV packages.
If launched, the Premier League’s streaming platform would be indicative that the cord-cutting revolution is essentially complete, and the cable bundle is no longer competitive in the market. As the Premier League is one of the strongest brands/products in the live sports space, its move to create its own offering or partner with a streamer could be the proverbial final nail in the coffin of the cable TV bundle. Further, a successful standalone offering could open the floodgates and lead to many of the world’s most popular sports leagues—La Liga, the NFL, NBA, Formula One, etc.—to follow suit.
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