Orange France has refreshed its postpaid plans and multi-play Open packages. For new SIM-only sign-ups, the main change is that the entire tariff range is no longer subject to a 12-month commitment.
In addition to their increased flexibility, the revamped SIM-only plans are currently offering the incentive of a promotional discount for the first year. After this initial price reduction, the monthly subscriptions range from €7.99 (US $9.22) for the entry-level plan, which has a 100 MB data allowance, to €64.99 (US $75.03) for the top-tier package, which has an allowance of 200 GB.
New sign-ups can choose from seven SIM-only plans. The three higher-tier options offer 5G connectivity at a more affordable price than the previous tariffs, with inclusive data starting at 120 GB for €32.99 (US $38.09) a month, after the promotional discount.
Orange’s revamped suite of plans seems like a good match for a no-commitment arrangement. Customers who want SIM-only are likely to be even more flexibility-oriented than the average—and the desire for plan flexibility is on the increase across most categories of users, anyway. These users may be budget-minded, not wanting to get a new handset as long as the old one is still working, or they may want to use multiple SIMs for various purposes. In either case, being tied down to a 12-month contract would be unwelcome. So the offering seems to fit the bill in terms of increasing customer acquisition.
By removing the commitment clause, Orange is also making a good strategic move, in that its rivals Bouygues Telecom and SFR have minimum contract periods for all but their lowest-end plans. The elimination of the 12-month contracts should differentiate Orange from the other operators in France’s competitive marketplace.
Among the higher-tier plans with 5G service, the lowering of prices plus large allowances of data should act as a stimulant for uptake of 5G, something that still needs persuasion in markets where 4G/LTE networks are widely seen as adequate.
Tarifica is a global SaaS company and a market leader in the real-time collection, analysis and delivery of telecom plan and pricing data worldwide. Through a mix of AI, modeling and market expertise, Tarifica tracks hundreds of thousands of plan and pricing data points daily. No other company tracks more. Tarifica's mission is to continuously convert data into the dynamic intelligence that fuels opportunities for its clients, the world's leading operators, regulators and consultants.
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