Friday, March 2, 2018

Telefónica Deutschland Partners With Huawei for Real-Time Data-Use App

Customers of Telefónica Deutschland will soon be able to view their data consumption in real time thanks to a new partnership between Telefónica and Chinese device manufacturer Huawei. The operator will use Huawei’s newest online charging system (New Generation OCS) to deliver invoices of users’ data consumption and thus meet increasing customer demand for such information.
All of Telefónica’s prepaid and postpaid customers will have access to their consumption data in real-time, either via Huawei’s app or a customer portal of the operator’s. Huawei’s New Generation OCS will provide the technical underpinning for these invoices, as well as for future voice and data services.
In today’s mobile markets, especially the developed ones such as Germany but not limited to them, consumers are using more and more data. They are also demanding and getting more choice with respect to their data packages, which operators are offering with ever-growing focus and variations.
With these two trends in mind, it stands to reason that users want to know the particulars of their data usage as it occurs. While budget-minded users—and indeed pretty much anyone not on a truly “unlimited” plan—would ideally want to have this information, in this era of plan flexibility and design-your-own bundles, real-time information about data use is even more important and desirable. With it, users are able to have the metrics they need to make informed choices not only about their data usage patterns and spending but also about plan choice going forward.
The Telefónica–Huawei app will allow customers of the operator to do their own analysis, seeing not only how much data they used and when but also to distinguish between various applications and functionalities on the basis of relative data consumption.
We believe that this partnership, while it will not directly drive large amounts of revenue to Telefónica, it's a good idea because of it's positive impact on customer relations and by extension, on customer retention and acquisition. Providing this kind of transparency in real-time format is attractive to many different types of subscribers. It is an excellent idea to make it available to both prepaid and postpaid users. If the app ends up being as easy to use as promised, it will give a big boost to customer satisfaction and confidence in the operator.

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.  
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