As revenue growth from traditional services declines, telecom operators are searching for new sources of revenue, often in the realm of consumer services. These value-added services, which include entertainment, mobile money, and IoT applications and which have been pursued quite aggressively by MNOs recently, depend on standard mobile communications networks for data and sometimes voice/SMS connectivity. Ooredoo Oman, on the other hand, with this Halliburton initiative, is showing how an operator that has invested in advanced technology beyond the usual can profit from that investment and diversify itself.
Responsive to its market’s distinctive geographical and business environment, Ooredoo has focused resources on creating VSAT-powered communications that are effective in remote areas where terrestrial networks currently do not or cannot work. VSAT is a satellite technology that offers broadband data and voice, which are of course essential to the field operations of an oil company such as Halliburton. The kind of relationship that Ooredoo is entering into via this agreement transcends the simple service provider–customer relationship; it constitutes a purpose-built, site-specific all-encompassing communications solution.
We believe that it would be an excellent idea for operators to follow Ooredoo’s example and cultivate such partnerships by investing in cutting-edge technologies that go beyond the traditional mobile services and offer new types of connectivity in challenging environments.
Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.
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