Global Trend: OTT Services Taking Away Market Share
Mobile subscribers in Argentina sent a total of 10.11 billion SMS during February 2015, down 7.2 percent compared to the same months the previous year, according to the national statistics bureau Indec. Compared to the previous month, the number of sent SMS decreased 11.1 percent. This is an example of the global trend, visible in both developing and developed markets, of free or very low-cost OTT services taking market share away from mobile operators’ SMS offerings.
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The Tarifica Telecom Industry Research Department