Thursday, March 5, 2015

PLDT Expands Disney Offerings

Philippines operator PLDT and its mobile subsidiary Smart Communications have expanded their offering of Disney content to their combined 75 million mobile and broadband subscribers nationwide. This is part of the expanded multi-year, multi-platform partnership of PLDT with The Walt Disney Company Southeast Asia, through its digital entertainment arm Disney Interactive. After initially providing access to Disney’s online games and e-books to Smart, the Disney Interactive portfolio will now be offered at home through PLDT's home digital services unit PLDT Home. Smart will also launch Disney-branded content packages for prepaid, postpaid and broadband plans.

We have noted frequently that offering special access to premium entertainment content is an excellent way for telecom operators to acquire and retain business. PLDT has decided to expand its Disney offering from mobile to include home access via broadband, presumably because the initial offering, which took place at the end of January, met with a favorable response from the public in the Philippines. We expect that the multiyear partnership between PLDT and Disney will be a win-win.

The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about Tarifica     and   Follow Tarifica on LinkedIn.

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