Thursday, January 22, 2015

Nar Mobile Launches Promotion With Book Retail Chain

Azerbaijani operator Nar Mobile has launched a joint promotion with a retail bookshop chain, Ali & Nino, according to a report. Customers who subscribe to packages from the operator’s Turbo line that include handsets or tablets will receive discounts at the bookshops. Subscribers to Nar’s Turbo S, Turbo M and Turbo L packages will get discounts of 25 percent, 30 percent and 40 percent off purchases, respectively.

We find this promotion interesting because of the fact that many tablet owners use the devices to read e-books. Encouraging the consumption of traditional print books could conceivably conflict with or even cannibalize tablet business over the long run, which would make a bookstore chain an odd choice as a promotion partner for a mobile operator selling tablets. Nonetheless, it may simply be the case that consumers in Azerbaijan are enthusiastic readers and therefore a retail book promotion is a useful way to drive subscriptions to plan packages that include various devices that will be used for a variety of purposes. 

The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about The Story of The Week or to contact the Tarifica Research department:

Tarifica is the global leader in monitoring and analyzing telecom pricing. Covering hundreds of operators in every region of the globe, Tarifica’s databases of mobile and fixed line data and voice tariffs are among the largest and most in-depth in the world. Tarifica is also a leading publisher of benchmark and other pricing reports, and its analysts are recognized authorities in the telecom industry, relied upon by operators and businesses worldwide for pricing insight and guidance.

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1 comment:

  1. Hello!
    Thanks a lot for reaching out to cover even Azerbaijan's telecom industry.
    I wanted to comment that different from western business model in telecom, Azerbaijan's telecom business is based mostly on the services sold. If US MNOs sell devices with designated plans, Azerbaijani MNOs sell SIM cards and rely on consumption of voice, sms and data bundles.
    So cannibalization is not the case in this case.