The Tarifica Score™ is a proprietary algorithm used to evaluate mobile plans based on the value they offer consumers. It incorporates every aspect of each mobile plan (including usage allotments, geographic coverage, data speeds, value added features and promotional elements) and weighs them against each plan’s total costs to determine its consumer value. Scores range from 0 to 100.
“STC’s Postpaid 400 plans have the highest overall score in both the ‘without phone’ and ‘with phone’ categories,” said Jamie Davella, Tarifica’s Saudi Arabia Analyst. “In the without phone category, STC won because of its faster download speeds, while its with phone plans came out on top in that category because of their lower device charges. Interestingly, Mobily’s best overall plans (Wajid Extra) have more voice and text allowances than STC’s top plan and somewhat lower monthly fees but these attributes do not outweigh Mobily’s slower network speed and higher phone costs,” she continued.
Mobily and Zain are virtually tied for second place in the overall best plans category, scoring 94 and 93, respectively, among plans without phones, and 83 and 82, respectively, among those that include one.
Each operator wins its share of top honors for plans segmented by monthly charge. In fact, Mobily has the best plans in four of these subcategories while Zain wins in three and STC in two, indicating that the market is very competitive. Zain also wins the competition for offering the highest data allotment with its 1 Terabyte Package XTRA plans. Since the Tarifica Score uniformly cuts off all data allotments greater than 10 gigabytes in order to conform to most common usage patterns, plans with this extremely high volume of data did not win in either the overall or price-specific categories.
“In today’s mobile marketplace, consumers are flooded with hundreds of plan variations and constantly shifting promotions and deals—the majority of which come with different costs and services and access networks of differing strengths. When making a decision that will likely impact them for up to two years, consumers can use Tarifica Scores to cut through the clutter and identify those plans in every market segment that offer the best value for the money,” stated Tarifica Program Manager, Will Watts.
Ken Dolsky, Senior Program Director at Tarifica also commented on the market intelligence value to operators. “We see great interest in the Tarifica Score among mobile operators. Users gain access to our proprietary model which enables operators to design plans that score high in consumer-friendliness and value. They are also able to quickly see, in quantitative terms, the impact that competitive changes have on the market. In the case of Saudi Arabia, STC’s best plan scored six points better than Mobily’s best plan among those without phones but when its lower priced phone advantage was included it increased the gap between them to 17 points among plans that came with a device.”
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