- "I want plans that can be customized"
- "I want a better data plan"
- "I want a good roaming plan"
- "I want better plan flexibility"
- "I want a shorter contract length"
- "We need cheaper, quality smartphones"
- "I want to be able to upgrade whenever I want"
- "I want a good data bundle"
- "There's too much time to wait when I need to upgrade"
- "I would like better coverage"
- "I'd like to be informed about my data usage"
- "I'd like a better data plan"
- "I'd like to be able to hold calls."
- "I want to unlock my SIM card for domestic use after my contract expires"
- "Data packs are too expensive"
- "The spectrum used is unable to penetrate buildings"
- "Terrible customer service"
- "It's difficult to monitor my data usage"
- "Don't like the 12 month permanency"
- "I hate waiting 2 years for an upgrade"
- “Dislike roaming charges”
- “I don’t like being disconnected from the internet”
- “I hate a fluctuating network”
- “My internet speed is too slow”
- “I’d like to bundle my land-line, cable and mobile into one bill”
- “I want a prepaid plan with device options”
- “There’s very little data at 3 Gigabytes”
- “I don’t like the taxes and roaming charges”
- “I want apps that work on Android, iPhone and Windows just the same”
- “Insurance is too expensive”
- “I want a better choice of servers”
- “I want to know if my service is throttled”
- “I want coverage reliability”
- “I do not like the trade in rules”
- “I think the voice quality is not good”
- “I don’t like the pre-installed apps”
- “I want a faster network”
- “I want better security”
- “I want a better selection of phones”
- “ I don’t like contracts”
Source: Tarifica’s 2014 Global Survey of Mobile Users
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