
Apple has consistently surpassed Samsung in the tablet market and continues to hold the largest market share at 32.5 percent, compared to Samsung’s 22.3 percent in Q1 2014 (see graph). Samsung’s market share has increased significantly over the past year, but Apple still holds the lead. The partnership with Marvel Entertainment holds out the possibility of driving more business to Samsung’s tablets.
Marvel has a huge worldwide fan base, and Samsung product placement within its films could have a positive effect on device sales. However, the promotional offer of three months of free unlimited access to Marvel Comics on the Marvel Unlimited app may not be as useful a strategy as the company expects, since the application only allows access to most newly released comics six months after they go on sale in stores. Also, the app allows users to access six comics offline, the rest requiring internet access, which makes it inconvenient to use in areas without an internet connection.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues: http://www.tarifica.com/TarificaAlert.aspx
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