Chinese game developer Snail Games has launched a prepaid MVNO called Snail SIM. It is being offered at CNY 399 (US $64) for unlimited voice calls across the country for six months and 3 GB of data, according to reports. In December 2013, China approved its first MVNO licenses, for 11 companies. Snail Games is the first of the 11 to launch services. The Chinese mobile market has been getting more competitive for a while now, and the opening to MVNOs should make it even more so.
For a gaming company to enter this space makes a good deal of synergistic sense—gamers are already actively engaged with their mobile devices, so there is a pre-existing customer base for mobile network services. And by selling the data needed to run the games, Snail Games would make money on both ends, proving itself to be anything but slow on the uptake.
For a gaming company to enter this space makes a good deal of synergistic sense—gamers are already actively engaged with their mobile devices, so there is a pre-existing customer base for mobile network services. And by selling the data needed to run the games, Snail Games would make money on both ends, proving itself to be anything but slow on the uptake.
The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes two noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about The Story of The Week : http://www.tarifica.com/storyoftheweek.aspx
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