Philippine operator Smart has launched two postpaid LTE plans. The LTE Plan 999 includes 3 GB of data per month, while LTE Plan 599 comes with 1.5 GB per month. These plans are available through a SIM-only subscription with no lock-in period. The operator has also launched the Huawei MediaPad 10 Link LTE tablet and the Asus Nexus 7 tablet for its LTE plans.
Smart is living up to its name by offering these tablets in tandem with new plans, because LTE use and LTE adoption are driven by the presence of LTE devices. This strategy, which encourages customers to use more data by providing them with the technological means to do so, is very solid. If an operator is going to invest in high-speed networks, it should place compatible devices in the hands of as many subscribers as possible, to ensure the investment pays off in data-use revenues.
The above item appeared in a recent issue of Tarifica's "The Story of The Week", a weekly report that analyzes two noteworthy developments in the telecoms industry from around the world. For past issues or to learn more about The Story of The Week : http://www.tarifica.com/storyoftheweek.aspx