Monday, April 28, 2014

Powerful Insights into the Pricing Strategies of Mobile Operators

Competitor Intelligence Graphic 2013

Tarifica’s Competitor Intelligence Report is a comprehensive quarterly report that provides powerful and clear insights into the offerings and pricing strategies of mobile operators, serving as an invaluable guide to trends in operators plans, prices and offers. Tarifica can produce this report on more than 300 mobile operators it tracks worldwide.
The Competitor Intelligence Report tracks and graphs every consumer and business offer from a selected mobile operator, examining all of its plans by price, service features, device type and other metrics.  In addition to the numerical and graphical data, each report includes an Executive Summary containing Tarifica’s analysis of noteworthy trends and developments in the operator’s offerings.  These insights are combined with the data to provide a deeper understanding of the factors driving the numbers and the strategy/thinking of each operator.
Plans and prices are presented in local currency — so there is no need to perform any conversion.  Subscribers receive four quarterly reports.  Each report contains data from the previous four quarters, resulting in a trend analysis covering a total of seven quarters in an annual subscription.
Each subscription includes access to the Tarifica Analyst responsible for producing the report. This analyst is available to interpret the data and to answer any follow-up questions.  In addition, every report is accompanied by Tarifica’s current rate file for the operator, which provides in-depth details on each of its plans and can be used to dig deeper into the data for more analysis. 
Each Competitor Intelligence Report is an exhaustive study that covers the full scope and evolution of a mobile operator’s consumer and business offers, providing operators, regulators and other industry participants with actionable intelligence on the competition.

Each Competitor Intelligence Report answers critical questions about a mobile operator, including:
 Competitor Intelligence Graphic 2013

¨ How many plans of each type are offered (Consumer/Business, Prepaid/Postpaid, Device Included/No Device, No Data/Data Only, etc.) and how is this changing?
¨ How does the operator price all of its current plans and services and how have these evolved?
¨ What new services are being rolled out and how extensively?
¨ How many device-specific plans are being created/modified and for which devices (e.g., Smartphone, Tablet, USB Modem)?
¨ How is the operator designing data only plans? For instance:
 Data Allowance
 Connection Speeds
 Price per GB
¨ What types of bundles are being designed, how are they being priced, how has this changed and what is driving these changes?
¨ What types of plans are being emphasized/deemphasized?

To Contact Tarifica's Research Team:

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