At a March event that was co-organized with the John Tung Foundation, an organization dedicated to the public welfare of the people of Taiwan, Far Eastone President Yvonne Li said that the operator is targeting a 30 percent share of the country’s 4G service market, which is forecast to be 10 million by the end of 2015. Li estimated that her company’s number of 4G subscribers at year end will reach 3 million, which is double the current figure. In Taiwan, midrange and high-end 4G enabled smartphones account for the majority of users’ devices; however, an increase in the adoption of the number of low-end 4G devices will enable the operator to attain this level of market share. The operator is smart to return its 2G spectrum so it can increase its 4G bandwidth as a way to satisfy users’ demands for more 4G service. As a way to attract new customers and perhaps up-sell existing ones with more robust plans that are available with 4G service, Far Eastone will be able to bring in more revenue with these advances in the country’s technology.
The above item appeared in recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues or to speak with the research team: http://www.tarifica.com/contactus.aspx