Okwu Mobile is aiming at budget-minded customers in the Indian market, and as it prepares for launch, its strategy appears to be twofold: to emphasize the emerging consumer IoT sector and to offer own-brand budget 4G smartphones. Here is yet another example of the trend we have seen across many markets in the developing world—in order to create and maintain viable 4G networks, operators have to make sure that devices capable of fully utilizing those networks are in the hands of their subscribers, who traditionally have favored non-4G and even non-smart devices for reasons of price. As budget handsets become more widely available, particularly from Chinese manufacturers like Xiaomi, operators are partnering with manufacturers to distribute and subsidize such devices. Okwu, however, is taking a somewhat more bolder and more direct approach by launching its own affordable 4G-enabled smartphones, which, although they will at least initially be manufactured in China, are a venture of Okwu itself and will carry its brand. This could help the brand establish itself more firmly with consumers as the operator enters the marketplace, as well as promoting uptake of 4G services.