Swiss mobile operator Swisscom has strengthened its partnership with Digitec, the country’s leading online marketer of IT, consumer electronics and telecommunications products. The collaboration will provide significant benefits to customers of both companies through simpler ordering procedures, a wider choice of devices and joint offers. Customers who access Digitec’s site will find a microsite where they can order their device online and extend their Swisscom subscriptions. On Swisscom’s site subscribers can purchase Digitec devices that Swisscom offers in its own Online Shop, or they can follow a link to Digitec’s site. According to a press release, the partners plan to advertise selected models together as special offers to their customers.