Friday, June 19, 2015
Anywhere SIM National Roaming Service to Tackle U.K. Notspots
Last year, U.K. consumers were optimistic that the country’s major MNOs would create a solution similar to Anywhere SIM’s offerings as a way to get rid of notspots. Sajid Javid, who was Culture Secretary at the time, tried pressuring the mobile operators to offer national roaming, after Prime Minister David Cameron complained about not receiving a mobile signal in his home constituency and when traveling around the country. The mobile operators rejected the idea of national roaming and instead agreed to the request from Ofcom, the U.K. regulator, to build out their infrastructure, particularly in the country’s rural areas. Anywhere SIM’s launch as an MVNO is a clear indication of the lack of mobile coverage that exists in the U.K. What is not yet clear is how successful the MVNO will be in solving the coverage problem, considering that its offerings do not look particularly appealing. MVNOs generally provide plans tailored to meet the needs of budget-conscious consumers, but all three of Anywhere SIM’s tariffs are priced relatively steep compared to offerings from other U.K. MVNOs and MNOs. In addition, network switching is not seamless when a user moves to a different location after establishing a call or data connection. While we applaud Anywhere SIM for trying to tackle the U.K. notspot problem, its attempt, while not the end-all solution may be the catalyst for a solution.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. Contact Tarifica for a subscription to the Tarifica Alert.
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