Verizon Wireless, one of the leading U.S. mobile network providers, has brought back the promotional pricing for its More Everything shared data plans. The operator has introduced a 10 GB plan for US $80.00 per month (down from US $100.00 per month) and brought back a 15 GB plan for US $100.00 per month. This pricing does not include monthly access charges for connecting smartphones, tablets and other devices.
According to recent reports Verizon Wireless added 565,000 postpaid subscribers in the first quarter of 2015 (a 4.8 percent increase from the same time last year) but lost 188,000 prepaid users (in the first quarter of 2014 it gained 10,000 prepaid clients). Additionally, the company added 621,000 LTE smartphones to its customer’s base; however it lost 374,000 3G-compatible smartphone users, bringing overall smartphone growth down to 247,000 clients. Even though Verizon executives have said in the past that they accept the fact that some of their subscribers are leaving Verizon and that the company will not get involved in a price war to keep them, it seems like by bringing back a previously launched promotion that offers lower pricing, the operator is in fact trying to respond to other offers available on the market. Frequent promotional campaigns that indicate special pricing strategies attract new subscribers, so they are a good way of increasing the customer base, stabilizing an operator’s position on the market and bringing in additional revenue.