Vodafone Spain launched a promotion that gives its Super Yuser and Mega Yuser subscribers double the amount of data for 30 days. In order to take advantage of this promotion, users need to sign up via Vodafone’s Yu app before 31 March. The Super Yuser plan currently includes 1.2 GB of mobile data, 60 voice minutes and 60 SMS and costs €15.00 (US $16.28) per month. Mega Yuser, which is priced at €20.00 (US $21.71), has 1.6 GB of data, 100 minutes and unlimited SMS. Both plans also include unlimited on-net minutes and SMS.
As we have reported, more and more operators are not only expanding the value of their postpaid plans but are also including more value-added services in their prepaid offers. Some prepaid packages are now just as attractive as long-term postpaid subscriptions in terms of such services. Additionally, mobile subscribers prefer flexibility, especially when it comes to contract lengths, and since prepaid offers do not require long-term contact commitments, customers very often opt for them.
Spain has one of the largest mobile markets in Europe, served by four mobile network operators and a continually growing number of MVNOs. Based on the recent reports, Telefónica continues to lose market share, while Orange and Vodafone are increasing theirs. Yoigo maintains its position as Spain’s fourth-biggest operator. Moreover, recent reports indicate that the number of mobile subscribers in Spain has fallen since 2011 as customers terminate their subscriptions mainly due to the economic crisis. Therefore, all service providers are under pressure to create offerings that not only help them to increase or stabilize their position on the market.
By increasing the data allotment in its prepaid plans without additional cost, Vodafone has raised the overall value of both plans. Additionally, by making this offering available via the Vodafone Yu app, the operator has created a unique channel of communication with the subscribers.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues or to speak with the research team: http://www.tarifica.com/contactus.aspx
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