At the Mobile World Congress in Barcelona last week, Japanese tech giant Panasonic Corporation announced the launch of a global MVNO that will operate initially over Vodafone’s network. Panasonic also plans to enter into agreements with other operators including Telefónica and Orange. Via its MVNO, the company will begin to integrate mobile connectivity across product lines, providing access to Panasonic’s new M2M cloud services. Connectivity will be offered on 3G and 4G networks, and customers can choose to have Panasonic host the service or do that themselves. Panasonic sees the MVNO playing a large role in its connected home technology, specifically in enabling heating and cooling services to be monitored and controlled remotely. It will also be used by Panasonic’s Nubo, a mobile-connected monitoring camera.
Over the past few years MVNOs have gone from simply providing connectivity and selling SIM cards to offering complete, end-to-end M2M solutions to business customers. It is for this reason that we are not surprised to see electronic manufacturers such as Panasonic plunge into the MVNO arena. Panasonic offers products and solutions in many of the verticals that use cloud-based M2M connectivity, so it only makes sense for the company to offer turnkey solutions that include connectivity. Traditional MNOs should take note as more large multinational companies create MVNOs of their own and offer connectivity services to their business customers, which in many situations—due to convenience and familiarity—will turn to their equipment and device suppliers for their M2M connectivity and managed business solutions.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues or to speak with the research team: http://www.tarifica.com/contactus.aspx
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