Deutsche Telekom is playing to its strengths by continuing to invest heavily in network infrastructure in its core home market and by increasing that spending over the next five years. This long game is a wise strategy, we believe, in light of the challenges the German giant faces from its major competitors, Vodafone and Telefonica. Having the best network in the country is the best way to compete, and driving one’s competitors to spend more money to beef up their own networks would also be to Deutsche Telekom’s advantage. Furthermore, concentrating on providing fast speeds and broad coverage is a good idea because once they are in place, the best deals with partners for value-added services and content will be forthcoming. For a company like Deutsche Telekom, concentrating on “making apps and creating services” at the expense of network development would be putting the cart before the horse, as CEO Hoettges clearly realizes. The “others” to whom he referred can easily become partners at the appropriate time.