New York, 30 October 2014 — Tarifica has announced the launch of the Tarifica Score consumer value rankings for postpaid mobile plans in Germany.
The Tarifica Score™ is a proprietary algorithm that ranks every available mobile plan based on the value they offer consumers. It incorporates all aspects of each mobile plan (including usage allotments, geographic coverage, data speeds, value added features and promotional elements) and weighs them against the plan’s total costs to determine its consumer value. Scores range from 0 (worst) to 100 (best).
“Telefonica O2 and T-Mobile are very competitive in terms of providing consumer value. Across the majority of market segments, these operators’ plans rank very close to each other,” said Edyta Krzton, Tarifica’s Germany Analyst. She continued, “The superior consumer value of Telefonica O2’s plans is mainly driven by their large data allowances, strong value added services (for example the frequent inclusion of roaming data) and relatively modest prices. Conversely, T-Mobile’s market leading average download speeds justify the operator’s somewhat higher charges. Compared to its rivals, Vodafone’s plans come up short – not matching Telefonica O2 in terms of included services or T-Mobile in terms of speed. Consumers looking to maximize the value of their mobile plan should steer away from Vodafone.”
In terms of overall customer value, the ‘Tarifica Top Value’ plans go to Telefonica O2’s O2 Blue All-in XL for Young People in the ‘without phone’ category and T-Mobile’s Complete Premium for those plans that come with a phone. In addition to the overall winners, Tarifica’s analysis also identifies Top Value Plans in five distinct price categories, from light user at the low end to power user at the high end.
One unique feature of the German market is that youth- and student-only plans offer significantly better value than any other available plans. When looking at plans without a phone subsidy, the top three in the market are all restricted to young people and the gap, in terms of consumer value, between these plans and the nearest option that is available for the general public is substantial.
“In today’s mobile marketplace, consumers are flooded with hundreds of plan variations and constantly shifting promotions and deals—the majority of which come with different costs and services and access networks of differing strengths. When making a decision that will likely impact them for up to two years, consumers can use Tarifica Scores to cut through the clutter and identify those plans in every market segment that offer the best value for the money,” stated Tarifica Program Manager, Will Watts.
Established in 1976, Tarifica is the global leader in monitoring, analyzing and reporting on telecom pricing Worldwide. To Contact us: http://www.tarifica.com/contactus.aspx