Cable TV provider nc+ and mobile operator Orange Poland are running a joint promotion that provides clients with one year’s free mobile internet access. The offer is valid for both new and current customers of nc+. Subscribers can choose one of the TV packages from nc+ and get 12 months of mobile internet service free of charge. Over the next 12 months, network access is charged for at a rate of PLN 49.90 (US $14.69) a month. With a 24-month contract, that amounts to a monthly cost of PLN 24.95 (US $7.34).
The joint offer provides the opportunity to choose from sports and entertainment TV packages starting at PLN 79.90 (US $23.52) (including the channels Canal+, Canal+ Film, Canal+ Film2, Canal+ Sport, Canal+ Family and Canal+ Family2), as well as the basic package Comfort+ , starting at PLN 39.90 (US $11.74). The data inclusion from Orange’s mobile internet service is 20 GB a month, over 3G and LTE. The offer for new clients has been available in nc+ sales points since 6 November, and from 17 November it will also be available via the provider’s website and call center.
In the competitive Polish marketplace, it is estimated that over 40 percent of internet users who buy TV services expect a combined offer. So it makes complete sense that Orange would seek a partner to help it join cable TV services to its existing portfolio of mobile services. We have seen in many developed markets that quad-play packages including mobile data are now considered the norm rather than exceptional. So there is nothing unusual in this deal from that point of view. What is quite noteworthy is the extreme generosity of the free-data offer—20 GB is more most customers would ever use in a month. Furthermore, even after the promotional period ends, the contract prices for network service are quite low, particularly on a 24-month basis but also on the 12-month. It seems that Orange, due to its dominant position on the Polish mobile market and the size and scope of its network, can afford to be this generous, especially in light of the amount of revenue it is expected to generate in new business. For its part, nc+ will benefit from this opportunity to enter the mobile sector.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues: http://www.tarifica.com/contactus.aspx