Danish operator TDC has announced that beginning in October, its new mobile offerings will enable employees of small and medium-sized businesses to make unlimited calls while roaming in any of the Nordic countries as well as in all countries in the EU. The plans also include unlimited SMS. Business customers that purchase TDC’s higher-end plans will also be able to call international numbers at no cost.
According to the economic survey presented in August by Denmark’s minister of economic affairs and the interior, Margrethe Vestager, Denmark’s economy is moving in a positive direction, though there may be fluctuations along the way as the country bounces back from the economic crisis of 2008. However, even in this improving environment, it appears that customers are very budget-conscious, causing the country’s operators concerns about generating revenue as they devise plans to attract new customers and retain existing subscribers, particularly in the business sector.
TDC’s new offers seem like a good way to accomplish these goals and to compete with services from OTT providers, which business travelers are also using when roaming. We are not surprised that Telia, the country’s third-largest mobile operator, has also just announced new plans with unlimited calls and SMS for business subscribers traveling in the EU, Nordic countries and Baltic countries. The two operators appear to have similar offerings, so most likely this is an attempt by both to keep their heads above water in Denmark’s current economic climate rather than an indication of one player making aggressive moves to shake up the market substantially.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues: http://www.tarifica.com/TarificaAlert.aspx