In today’s competitive mobile markets, consumers are faced with an array of choices when it comes to mobile plans. Complicating matters is the fact that operators are constantly adding features, offering special deals and introducing new plans to the market as they vie for market share. In an attempt to promote these new offerings, advertising expenditures grow each year. But in the end, all this results in is a more complex and confusing decision-making process for consumers. What is required is a tool that allows operators to clearly communicate the value of their offerings in such a way as to allow consumers to easily understand and perceive it.
The Tarifica Score is such a tool. It enables objective, numeric, apples-to-apples comparisons of mobile plans among operators and markets using a consumer value based approach. Plans are scored through the application of a proprietary mathematical model that takes into account the various key components of mobile plans such as plan allowances (minutes, data, SMS and MMS), data speeds and value added elements. The end result is a score for each plan that allows it to be compared with other plans in that market, regardless of plan features. The Tarifica Score also makes possible comparisons of plans across markets.
· The Tarifica Score allows operators to evaluate their offerings in comparison to those from competitors – even prior to launch – and then make adjustments as necessary to improve scores
Tarifica has drawn on its years of industry knowledge and expertise, along with its many relationships with mobile operators and regulators, to develop the Tarifica Score. We are confident this tool will deliver considerable value to operators in today’s intensely competitive mobile services market.
The Tarifica Score represents a potent method for promoting plans via the media and directly to consumers. Companies can receive validation as an attractive plan from an independent third party and communicate value to customers in a simple, easy to understand manner. It's a unique market planning tool - compare plans against competitors prior to launch and make adjustments to improve scores.
If you are interested in learning more about the Tarifica Score, please contact Tarifica to schedule an online demo that will explain it in detail. http://www.tarifica.com/contactus.aspx
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