Omani MNO Nawras has introduced the Sahra Time World Cup Edition offer, which will be in effect until the end of the World Cup (13 July 2014). Under the offer, users who make OMR 0.30 (US $0.78) worth of national calls per day will receive 1 GB of free mobile data once a day for use between the hours of 12 a.m. and 12 p.m. Users can also browse the popular sports website Kooora.com free of charge all day long. A monthly fee of OMR 0.50 (US $1.29) applies to this offer, which is available to customers of the Mousbak prepaid service and Shababiah service (targeted at the under-25 age group).
However, the period of time (12 a.m. to 12 p.m.) in which the free data is available for use largely fails to coincide with the live broadcast timings for the tournament (8 p.m. to 3:30 a.m.). The availability of the additional data allowance may encourage users to utilize their plan allowances for watching the live broadcast. Also, it may enable users to watch match highlights and more importantly, it may accustom users to the advantages of a larger data allowance. This could serve to promote higher uptake of Nawras data plans in the future. Users of the Mousbak and Shababiah services can purchase 4G data plans ranging from 1 GB to 10 GB (the 3 GB to 10 GB plans are newly introduced). On the whole, we think offers like this World Cup package are a good way for operators to encourage data use, not just to earn revenues in the present but to form data-use habits with an eye on future revenues.
The above item appeared in a recent issue of The Tarifica Alert, a weekly resource that analyzes noteworthy developments in the telecoms industry from around the world. To access all of the latest articles and issues: http://www.tarifica.com/TarificaAlert.aspx