Dutch cable operator Ziggo has launched a service whereby customers can use their fixed line subscriptions to make calls via their smartphones and tablets. The Ziggo Bapp app, available for Apple and Android devices started in April, works over Wi-Fi and mobile networks. During a two-month testing period, Ziggo will invite up to 3,000 customers to provide feedback to help improve the app. Customers will be reachable on their landline numbers, even when out of the country, and will be able to make calls to fixed and mobile numbers from the app, with automatic handover between Wi-Fi and mobile networks.
Ziggo has already deployed a service that provides public Wi-Fi access using shared access to its home routers, and the cable service provider describes this mobile access to fixed line numbers as a logical next step. It appears that Ziggo’s intention is to retain fixed subscribers in an increasingly mobile market, and if the price is right and the app delivers a reliable connection, it may well be effective in that regard.
The above item appeared in a recent issue of The Story of The Week, a weekly report that analyzes two noteworthy developments in the telecoms industry from around the world. For past issues of The Story of The Week: http://www.tarifica.com/storyoftheweek.aspx